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[Who's your customer?]\n\nMeet Stefan. Stefan is your customer, and he just made a purchase in your online store. You made money on that — great. But do you know the one thing that actually determines your margin?\n\n\u003Cdiv style=\"text-align: center; margin: 24px auto; max-width: 420px;\">\u003Cimg src=\"https://a.storyblok.com/f/296300/1226x1086/a712ff52c1/zrzut-ekranu-2026-08-08-204226.png\" alt=\"Get to know your customers\" style=\"width: 100%; height: auto; border-radius: 12px;\" />\u003C/div>\n\n- **Is this his first order or his fifth?** That determines whether you should pay for his next visit — or whether he'd come back anyway.\n- **How much did it cost to acquire him, and how much will he spend over the year?** If you only look at the first basket, you don't know how much you can really afford to pay for the next customer like him.\n- **Will he come back for a second purchase — or quietly disappear?** One-time buyers are usually the largest and most underrated group in your database.\n\nThere's an answer to every one of these questions — in your own data, not in guesswork. At the webinar, we show you how to get it.\n\n## You Don't Have to Choose Between Retention and Acquisition [Retention & acquisition]\n\nThat's a false choice, and it's costing you margin. See how combining insight from your customer base with your advertising costs lets you significantly increase profit on both fronts at once — backed by dedicated AI that continuously analyzes your e-commerce business and delivers ready-made business recommendations, with no waiting for an analyst's report.\n\n### Step 1: Work with the customers you already have\n\nSee which customers generate real profit, and which are just slipping into the \"at risk of churning\" segment. Build a precise lifecycle map based on your store's own data. Instead of blasting mass discounts to your entire list, automatically activate the customers who need a nudge toward a second purchase, and protect margin by excluding loyal customers from broad paid campaigns.\n\n### Step 2: Acquire customers based on data from your base\n\nStop burning your budget on deal-hunters and stop judging campaigns solely by the first purchase. Identify the channels and \"gateway products\" that attract the highest-LTV customers. Use your most valuable audience segments to feed advertising algorithms in Meta and Google Ads (e.g. PMax), driving traffic to your store that will naturally convert for years.\n\n## What Will You Actually Take Away From This Webinar? [Agenda]\n\nThis webinar is hands-on — no fluff. We'll show you concrete reports, analyses, and marketing strategies you can apply in your e-commerce store right away.\n\n1. **Which 8% of customers drive half your result** — You'll stop looking at your base as one homogeneous mass. You'll see exactly who your margin really stands on — and who you can stop paying to acquire, since they'd have bought anyway.\n2. **How many new customers never come back** — From your data, you'll see how many days it typically takes customers to place a second order. You'll set your activation sequence before that point — not blindly.\n3. **Whether customer quality is rising or falling** — Instead of looking at \"average sales,\" you'll see a cohort analysis that shows in black and white whether customers from recent campaigns are actually paying off.\n4. **How much you can afford to pay for a customer** — You'll understand why customer acquisition cost (CAC) can safely exceed the first basket value — as long as you can calculate what that customer will spend over a year.\n5. **Which channel actually brings in customers** — You'll learn to ask two different questions instead of one, and see why last-click hurts the channels that initiate purchase paths.\n6. **How to roll this out without an IT department** — You'll see how a segment defined once flows simultaneously into a report, an ad list, and a chat — and how it all runs on your own Google Cloud, with data that stays 100% yours.\n\n::content-cta\n---\neyebrow: \"LIVE WEBINAR\"\nheading: \"Not sure where your margin is really slipping today?\"\ndescription: \"Register and see, on hard data, where your numbers really stand.\"\nbuttonText: \"Register for free\"\nbuttonHref: \"#lead-form\"\n---\n::\n\n## Meet the Speaker [Speaker]\n\n::content-speaker\n---\nname: \"Krzysiek Modrzewski\"\nsubtitle: \"Co-founder, Witbee & WitCloud · 15+ yrs in analytics\"\nphotoLabel: \"Photo\"\nimage: \"https://a.storyblok.com/f/296300/1030x1186/d65624e682/krzysiek4.png\"\nimageAlt: \"Krzysiek Modrzewski\"\nintro: \"Not a theorist — day in, day out he helps e-commerce companies turn data chaos into real budget decisions. He went through the journey himself, from decision paralysis and incomplete GA4 data to automated segmentation, and at the webinar he'll show ready-made reports you can put to use right away.\"\n---\n::\n\n## Is This Workshop for You? [Who it's for]\n\nWe built this session for a specific group of e-commerce leaders.\n\n::content-qualifier\n---\nyesTitle: \"YES, if...\"\nyesItems:\n  - \"You're an e-commerce director, CMO, or owner tired of gut-feel decisions based on incomplete GA4 data.\"\n  - \"You're a head of analytics or data team lead who wants one consistent customer definition across reporting, ads, and email.\"\n  - \"You want to know the real health of your customer base at any moment and know where to focus your budget.\"\n  - \"You want to plan acquisition precisely and reach the right customers instead of just buying clicks.\"\n  - \"You want to know your customers' real LTV and weave that knowledge into your growth strategy.\"\nnoTitle: \"NOT for you if...\"\nnoItems:\n  - \"You're just starting out in e-commerce and don't yet have enough data or budget for these solutions to make sense.\"\n  - \"You're looking for a basic GA4 or Looker Studio tutorial — this is a webinar about data-driven decisions, not clicking through an interface.\"\n  - \"You'd rather run an analysis once and check it off — this is about an ongoing rhythm, not a one-time project.\"\n---\n::\n\n## Experience You Can Trust [Track record]\n\nWe've delivered dozens of Web & App analytics projects for companies of every scale, including leading market innovators — among them Media Expert, Superbet, eObuwie, eMAG, Neonet, Orange, Empik, Frisco, JD Sports, and Allegro.\n\n## You Have a Choice: Rising Acquisition Costs or Control Over Your Margin [Your choice]\n\nYou can keep accepting that every new customer costs more than the last one. You can keep focusing solely on the first transaction, ignoring the fact that your largest group of buyers will probably never come back.\n\n**Or** you can invest 60 minutes to see, based on hard data:\n\n✅ How to identify **\"gateway products\"** that attract customers who stay with your brand longer, and stop burning budget on assortment that only generates one-time volume. \u003Cbr>\n✅ Why judging a campaign solely by the first purchase hides about 35% of its true result, and how to correctly calculate **channel profitability**. \u003Cbr>\n✅ How to split your base into precise segments (returning, loyal, at risk of churning, among others) and **automatically refresh your audience lists** in Meta and Google Ads.\n\nStop subsidizing your ad platforms. Build a system where acquiring new customers and activating existing ones fuel each other.","Webinar","webinar","Free live webinar for e-commerce managers, directors, and owners.\n\u003Cbr>\u003Cb>Ads keep getting pricier, and doubling your budget doesn't double your sales — we'll show you how to combine profitable retention with effective acquisition using your own LTV data.\u003C/b>","content-page","2026-09-10 14:00",{"id":262,"alt":19,"name":19,"focus":19,"title":19,"source":19,"filename":263,"copyright":19,"fieldtype":21,"meta_data":264,"is_external_url":32},191285268971114,"https://a.storyblok.com/f/296300/900x600/772cb9cd8d/16-customer-perspective-dark.png",{},[],"Stop Overspending on One-Time Customers | Free Webinar","Live online",[269],{"_uid":270,"href":271,"size":272,"text":273,"target":29,"variant":31,"component":33,"showArrow":39},"webinar-ltv-cta-1","#lead-form","lg","Register for the webinar","2026-09-10 00:00",[276],{"_uid":277,"image":278,"steps":280,"formId":304,"header":305,"systems":306,"anchorId":312,"formName":313,"component":314,"buttonText":315,"description":316,"errorMessage":19,"progressStyle":30,"nextButtonText":19,"prevButtonText":19,"successMessage":19,"brainWebinarSlug":19,"moduleBackground":19,"privacyPolicyLink":317,"privacyPolicyText":321,"clickMeetingRoomId":322,"getResponseCampaignId":323,"privacyPolicyLinkText":324},"2187087b-d2a8-4a6c-98e6-ebf66884b328",{"id":169,"alt":169,"name":19,"focus":169,"title":169,"source":169,"filename":19,"copyright":169,"fieldtype":21,"meta_data":279},{},[281],{"_uid":282,"title":283,"fields":284,"component":303},"56cd946a-a8df-4c8f-a422-d64cd66458fa","Register",[285,291,295,299],{"_uid":286,"name":287,"type":288,"label":289,"required":39,"component":290,"fullWidth":32},"656fd222-d9fc-4b67-b8dd-170549efc64b","firstName","text","First name","multi-step-form-field",{"_uid":292,"name":293,"type":288,"label":294,"required":39,"component":290,"fullWidth":32},"2c4dd55a-2021-42dd-b730-8ec3374d8f3a","lastName","Last name",{"_uid":296,"name":297,"type":288,"label":298,"required":32,"component":290,"fullWidth":39},"40e3c1a6-208f-4abe-ab73-d62b589a2811","company","Company name",{"_uid":300,"name":301,"type":301,"label":302,"required":39,"component":290,"fullWidth":39,"businessOnly":39},"39663d31-628d-4bfb-bcb5-ee2a0ac5e4d3","email","Email address","multi-step-form-step","webinar-customer-3-0","Reserve your spot at the webinar",[307,308,309,310,311],"getresponse","mail","firestore","witcrm","clickmeeting","lead-form","Webinar o analizie klienta — rejestracja na żywo","multi-step-form","Yes, sign me up for the webinar","Fill in the form and we'll email you the meeting link.\n\u003Cbr>\u003Cbr>\n\u003Cb>Thursday, September 10 at 2:00 PM",{"id":318,"url":19,"linktype":319,"fieldtype":46,"cached_url":320},"9557bcaa-747f-4659-b71b-3163c15b79f4","story","legal/privacy-policy","I accept","10147824","LRLFr","the terms and privacy policy","webinar-ltv-retencja-akwizycja","content/webinars/webinar-ltv-retencja-akwizycja",-20,[],"21120530-10b9-4626-b030-1bc0d42c3d6c","2026-08-21T07:00:41.845Z",[],{"name":333,"created_at":334,"published_at":330,"updated_at":335,"id":336,"uuid":337,"content":338,"slug":379,"full_slug":380,"sort_by_date":169,"position":381,"tag_list":382,"is_startpage":32,"parent_id":231,"meta_data":169,"group_id":383,"first_published_at":330,"release_id":169,"lang":175,"path":169,"alternates":384,"default_full_slug":169,"translated_slugs":169},"Jak wdrożyć automatyzację raportowania w e-commerce","2026-06-22T18:55:18.386Z","2026-08-21T07:00:42.881Z",190320305753351,"6401d6f9-942a-43c3-89c9-dded10560db9",{"_uid":339,"title":340,"content":341,"eyebrow":256,"showTOC":39,"category":257,"readTime":19,"subtitle":342,"component":259,"heroImage":343,"meta_tags":347,"meta_title":348,"heroButtons":349,"updatedDate":353,"bottomBlocks":354},"raportowanie-content-page","End the Waiting: How to Automate E-commerce Reporting","## Why you should watch this [Why watch?]\n\nWithout a solid reporting system:\n\n- You wait a week for your “real ROAS” report — instead of making decisions in 10 minutes\n- Marketing, Finance, and Sales argue about whose numbers are “more correct” — the Many Truths Syndrome\n- Your business has hit an analytics “glass ceiling” — every new market or ad channel multiplies the chaos in your spreadsheets\n- You can’t implement AI because your data foundations are too messy\n\nIn this webinar, we’ll show you the proven system that changes all of this.\n\n## What you’ll learn [Agenda]\n\nThis is not a theoretical talk. We’ll walk you through a concrete methodology and system that lets you build one central source of truth.\n\n1. **Data Warehouse Demystified** — Understand what it’s really about. We’ll show you why a data warehouse is not an “expensive IT project” — it’s a non-negotiable strategic foundation for scaling e-commerce and implementing AI.\n2. **End of “Black Boxes”** — We’ll prove why “renting” data from SaaS tools (GA4, Ads, CRM) is a strategic mistake. You’ll understand why data ownership is the only path to full control and flexibility.\n3. **Multi-Market Reporting (Case Study)** — See how one of our clients uses this method to scale reporting across 12+ markets. Learn how to avoid “multiplying chaos” when adding new currencies and countries.\n4. **The 3 Core Data Layers** — Learn the 3 data layers: raw (source data), processed (Datamart), and visualized (Looker). Understand why the middle layer — the Datamart — is the heart of the entire system.\n5. **Security and Full Control** — By taking ownership of your data (e.g. on your own Google Cloud project), you control access and security. We’ll show you how to do it smartly and in compliance with regulations.\n6. **The Plan for One Source of Truth** — We’ll show you the architecture and steps to build a central source of truth — connecting data from all your systems (GA4, Ads, CRM) in one consistent place.\n\n## About the speaker [Speaker]\n\n**Krzysiek Modrzewski** — Poland’s leading expert in analytics and marketing strategy with over 15 years of experience. Co-founder of Marketing Masters and Witbee.\n\n- **Practitioner, not theorist:** Helps companies transform data chaos into real profits (podcast “Od Danych Do Zysku”) and co-created educational projects that attracted over 100,000 participants.\n- **Knows your pain:** Has personally gone from “decision paralysis” to full automation.\n- **Has a ready solution:** In this webinar, he shares the system he had to build himself to escape “analytics hell.”\n\n## Is this webinar for you? [For whom?]\n\n**✅ Yes, this is for you if:**\n- You’re an E-commerce Director, CMO, or Owner tired of making gut-feel decisions while waiting a week for real ROAS data\n- You’re a Head of Analytics or Data Team Lead watching your team get stuck being a “report factory” instead of doing strategic analysis\n- You feel your business has hit an analytics “glass ceiling” — adding a new market or ad channel causes exponential chaos in your spreadsheets\n- You’re tired of the “Many Truths Syndrome” (Marketing, Finance, and Sales all show different numbers) and want to build one central source of truth\n- You genuinely want to prepare your company for AI implementation, not just talk about it — and you know you need to clean up your data first\n\n**❌ Not for you if:**\n- You’re just starting out in e-commerce with one store, one market, and one ad channel (your problem isn’t big enough yet)\n- You’re looking for a basic tutorial on “how to install GA4” or “how Looker Studio works” (we talk strategy and architecture, not clicking through interfaces)\n- You expect a “magic button” that solves everything in 5 minutes without any effort or change in your approach to data\n\n## You have a choice: Chaos or Control [Your choice]\n\nYou can keep living in “Analytics Hell” — waiting a week for your real ROAS report and making strategic decisions based on gut feeling because your key analyst is on vacation.\n\n**Or** you can invest 60 minutes to see a proven system that:\n\n- ✅ **Gives you one central source of truth**\n- ✅ **Unlocks scaling to new markets** without chaos\n- ✅ **Genuinely prepares your company for AI implementation**\n\nSee how to escape data chaos and reclaim your time for real analysis.","Free webinar for e-commerce managers, directors, and owners.\n\u003Cbr>\u003Cb>Automate your reporting — make decisions in 10 minutes, not after a week of waiting.\u003C/b>\nWatch the recording on demand.\u003Cbr>\n\u003Cb>For e-commerce managers, directors, owners, and C-level executives\u003C/b>",{"id":344,"alt":19,"name":19,"focus":19,"title":19,"source":19,"filename":345,"copyright":19,"fieldtype":21,"meta_data":346,"is_external_url":32},190524925466467,"https://a.storyblok.com/f/296300/900x600/584f3959ea/08-automate-reporting.png",{},[],"Automate E-commerce Reporting: Data Warehouse & True ROAS | Webinar",[350],{"_uid":351,"href":271,"size":272,"text":352,"target":29,"variant":31,"component":33,"showArrow":39},"raportowanie-cta-1","Watch the webinar now","2025-12-11 00:00",[355],{"_uid":356,"steps":357,"header":373,"systems":374,"anchorId":312,"component":314,"buttonText":375,"description":376,"progressStyle":30,"privacyPolicyLink":377,"privacyPolicyText":321,"getResponseCampaignId":378,"privacyPolicyLinkText":324},"2bdbb7ef-2f44-49d5-abcb-a95c9ed1a61e",[358],{"_uid":359,"title":283,"fields":360,"component":303},"bd6b9560-59b2-47ec-bf65-5617007505c8",[361,363,365,367,371],{"_uid":362,"name":287,"type":288,"label":289,"required":39,"component":290,"fullWidth":32},"d022263a-4745-4adc-937e-2726736e307c",{"_uid":364,"name":293,"type":288,"label":294,"required":39,"component":290,"fullWidth":32},"7cfed848-ba87-4b24-9486-e33d31f6ad60",{"_uid":366,"name":297,"type":288,"label":298,"required":39,"component":290,"fullWidth":39},"b4028e08-a5c0-4f32-bcea-adb3d250d356",{"_uid":368,"name":369,"type":288,"label":370,"required":32,"component":290,"fullWidth":39},"877e17c4-0efb-4aab-b6e0-b7bfeb3c509e","website","Website",{"_uid":372,"name":301,"type":301,"label":302,"required":39,"component":290,"fullWidth":39,"businessOnly":39},"af0b3f23-b957-4c06-9c44-958ad7ad84d0","Watch the webinar recording",[307,308,309],"Register to receive the recording link","Fill in the form and we’ll send you the recording link by email. Leave “analytics hell” behind and automate reporting in your e-commerce business.\n\u003Cbr>\u003Cbr>\n\u003Cb>Available on demand — watch the full 60-minute session at any time",{"id":318,"url":19,"linktype":319,"fieldtype":46,"cached_url":320},"iNpAF","jak-wdrozyc-automatyzacje-raportowania-w-e-commerce","content/webinars/jak-wdrozyc-automatyzacje-raportowania-w-e-commerce",0,[],"9d12baf0-d76b-4563-bf79-3ee35b17a219",[],{"name":386,"created_at":387,"published_at":330,"updated_at":388,"id":389,"uuid":390,"content":391,"slug":427,"full_slug":428,"sort_by_date":169,"position":429,"tag_list":430,"is_startpage":32,"parent_id":231,"meta_data":169,"group_id":431,"first_published_at":330,"release_id":169,"lang":175,"path":169,"alternates":432,"default_full_slug":169,"translated_slugs":169},"Kontroluj cykl życia klienta — LTV, CAC, Atrybucja i AI","2026-06-22T18:50:43.201Z","2026-08-21T07:00:42.784Z",190319178599487,"e90ff14a-2c6f-4567-ade6-ee3a8046d10d",{"_uid":392,"title":393,"content":394,"eyebrow":256,"showTOC":39,"category":257,"readTime":19,"subtitle":395,"component":259,"heroImage":396,"meta_tags":400,"meta_title":401,"heroButtons":402,"updatedDate":405,"bottomBlocks":406},"webinar-klient-content-page","Control the Customer Lifecycle: LTV, CAC, Attribution & AI","## Who really is your customer? [Who is your customer?]\n\nImagine you just got an order from Stefan. You made money — great. But...\n\n- Is this his first order, or maybe his fifth? Is he a one-time buyer or your loyal “Golden Customer”?\n- What’s his history? Does he buy regularly, or did you just win him back after 2 years of absence?\n- Where did Stefan come from, and exactly how much did it cost you to acquire this specific customer?\n- And most importantly: What do you need to do now to convince Stefan to buy again?\n\nStop guessing. During this webinar, we walk you through the business analysis of your customers and show you concrete strategies you can use right away.\n\n## The 4-step customer analysis framework [Framework]\n\n### 1. Know your customer structure\n\n![Customer Structure](https://a.storyblok.com/f/296300/1253x501/b895ff3318/diagram-klient-1-1.png)\n\nDiscover the real structure of your customer base and find out which groups generate the highest lifetime value (LTV) for your business. Identify precisely who your customers are — from one-time buyers to “golden” customers — so you know where to focus your resources.\n\n### 2. See your customer flow\n\n![Customer Flow](https://a.storyblok.com/f/296300/1253x501/e18dc5fafe/diagram-klient-2.png)\n\nUnderstand the dynamics of your base and see how your marketing decisions affect customer migration between segments. Check whether your actions effectively turn one-time buyers into loyal partners.\n\n### 3. Identify actions that impact your customers\n\n![Attribution & CRM](https://a.storyblok.com/f/296300/1253x501/32c97ec017/diagram-klient-3.png)\n\nConnect attribution data (e.g. from Google Ads) with your CRM to discover which channels attract the most valuable users. Find out not just where traffic comes from, but whether your campaigns acquire “golden” and loyal customers — or just one-time buyers.\n\n### 4. Use AI to build your strategy\n\n![AI Strategy](https://a.storyblok.com/f/296300/1253x501/0a58df94e7/diagram-klient-4.png)\n\nTransform raw data into a concrete action plan using AI to build strategies for individual customer groups. Get ready-made recommendations to precisely target the right segments with the best personalized offer.\n\n## What you’ll learn [Agenda]\n\nThis webinar is hands-on. We’ll show you concrete reports, analyses, and marketing strategies you can apply in your e-commerce store right away.\n\n1. **User vs Customer** — The fundamental difference between fleeting “sessions” in Google Analytics and permanent records in your CRM. Why focusing on customers is the only path to stable profit.\n2. **RFM 2.0 Segmentation** — Modern methodology that goes beyond Excel. Automatically group customers by recency, frequency, and monetary value.\n3. **Cohort analysis** — Stop looking at “average sales.” Cohort analysis shows you in black and white whether your customer quality is growing or declining month over month.\n4. **True LTV (Lifetime Value)** — Understand why CAC can exceed the first basket value — as long as you can calculate and predict what a customer will spend over their lifetime.\n5. **Campaign goal optimization** — Knowing what type of customers your campaigns acquire, align your marketing actions more precisely with your business goals.\n6. **Analytics without an IT department** — Advanced segmentation and data merging without an army of developers — a system you can implement in just a few clicks.\n\n## Is this webinar for you? [For whom?]\n\n**✅ Yes, this is for you if:**\n- You’re an E-commerce Director, CMO, or Owner tired of making gut-feel decisions based on incomplete GA4 data\n- You’re a Head of Analytics or Data Team Lead who wants access to reliable data on customer behavior\n- You want to know the true health of your business and continuously analyze your customer structure\n- You want to plan marketing actions precisely and reach real customers — not just buy clicks\n- You want to know the true LTV of your customers and use that insight in your growth strategy\n\n**❌ Not for you if:**\n- You’re just starting out in e-commerce and are still acquiring your first customers — at this point you don’t yet have enough data or budget to use the proposed solutions\n\n## About the speaker [Speaker]\n\n**Krzysiek Modrzewski** — Poland’s leading expert in analytics and marketing strategy with over 15 years of experience. Co-founder of Witbee, Marketing Masters, and the Umiejętności Jutra project. Host of the “Od Danych Do Zysku” (From Data to Profit) podcast.\n\n- **Practitioner, not theorist:** Helps companies transform data chaos into real profits. Co-created educational projects that attracted over 100,000 participants.\n- **Knows your pain:** Has personally gone from “decision paralysis” to full automation.\n- **Has a ready solution:** Shares reports and strategies you can use in your company right away.\n\n## You have a choice: Chaos or Control [Your choice]\n\nYou can keep basing your decisions on incomplete and inaccurate Google Analytics 4 data or the limited analyses your CRM systems offer.\n\n**Or** you can invest 60 minutes to see:\n\n- ✅ **How to use customer insights to optimize your marketing activities**\n- ✅ **How to analyze true LTV and CAC** in your e-commerce business\n- ✅ **How your customer segments shift over time**\n\nUse your First Party data to gain a competitive edge — now.","Free webinar for e-commerce managers, directors, and owners.\n\u003Cbr>\u003Cb>Customer analysis: LTV, CAC, RFM, cohorts and AI in one framework.\u003C/b>\nWatch the recording on demand.\u003Cbr>\n\u003Cb>For e-commerce managers, directors, owners, and C-level executives\u003C/b>",{"id":397,"alt":19,"name":19,"focus":19,"title":19,"source":19,"filename":398,"copyright":19,"fieldtype":21,"meta_data":399,"is_external_url":32},190524925515622,"https://a.storyblok.com/f/296300/900x600/5afe69a615/07-customer-lifecycle.png",{},[],"Scale E-commerce with LTV, CAC & AI | Customer Lifecycle Webinar",[403],{"_uid":404,"href":271,"size":272,"text":352,"target":29,"variant":31,"component":33,"showArrow":39},"klient-cta-1","2026-01-22 00:00",[407],{"_uid":408,"steps":409,"header":373,"systems":423,"anchorId":312,"component":314,"buttonText":375,"description":424,"progressStyle":30,"privacyPolicyLink":425,"privacyPolicyText":321,"getResponseCampaignId":426,"privacyPolicyLinkText":324},"e15541d9-c912-4062-b7bf-85f872dd995d",[410],{"_uid":411,"title":283,"fields":412,"component":303},"31c884b4-4fc2-459d-9e37-8634bdefe7d0",[413,415,417,419,421],{"_uid":414,"name":287,"type":288,"label":289,"required":39,"component":290,"fullWidth":32},"bfdb7920-7d8d-40df-80bf-f5f85b9d8552",{"_uid":416,"name":293,"type":288,"label":294,"required":39,"component":290,"fullWidth":32},"685cb5d2-eef2-4b8e-9d93-53f0cd4c800e",{"_uid":418,"name":297,"type":288,"label":298,"required":39,"component":290,"fullWidth":39},"821d6623-6b0a-4b0c-a207-08e239f210fa",{"_uid":420,"name":369,"type":288,"label":370,"required":32,"component":290,"fullWidth":39},"dacd9055-6cb7-40aa-8cb2-3742ef9166ce",{"_uid":422,"name":301,"type":301,"label":302,"required":39,"component":290,"fullWidth":39,"businessOnly":39},"fd7bfd93-abf2-4458-a750-fec9a015542d",[307,308,309],"Fill in the form and we’ll send you the recording link by email. Watch at any time that suits you.\n\u003Cbr>\u003Cbr>\n\u003Cb>Available on demand — watch the full 60-minute session",{"id":318,"url":19,"linktype":319,"fieldtype":46,"cached_url":320},"iEDsN","webinar-o-analizie-klienta","content/webinars/webinar-o-analizie-klienta",10,[],"e15a3be6-23e3-468e-8b0d-b5f014640202",[],{"name":434,"created_at":435,"published_at":436,"updated_at":437,"id":438,"uuid":439,"content":440,"slug":481,"full_slug":482,"sort_by_date":169,"position":483,"tag_list":484,"is_startpage":32,"parent_id":231,"meta_data":169,"group_id":485,"first_published_at":330,"release_id":169,"lang":175,"path":169,"alternates":486,"default_full_slug":169,"translated_slugs":169},"Analiza Danych z AI — Wielki Pojedynek","2026-06-22T18:39:31.198Z","2026-08-31T13:49:29.103Z","2026-08-31T13:49:29.121Z",190316426065069,"5c249458-bca6-4d06-8b56-4c08404ea8d5",{"_uid":441,"title":442,"content":443,"eyebrow":256,"showTOC":39,"category":257,"priority":19,"readTime":19,"subtitle":444,"component":259,"eventDate":19,"heroImage":445,"meta_tags":449,"meta_title":450,"eventFormat":19,"heroButtons":451,"updatedDate":454,"bottomBlocks":455},"analiza-danych-ai-content-page","AI Data Analytics — The Great Model Showdown","## Stop guessing. Meet AI that actually knows your data. [The challenge]\n\nThe largest e-commerce companies have already connected all their data in a single, unified warehouse — one source of truth — and plugged it directly into AI engines. But we’re not stopping at theory. During this webinar, we ran a live battle test: we checked how Gemini, Claude, and ChatGPT handle the analysis of real e-commerce data. You’ll see which one best understands the specifics of e-commerce and delivers the most actionable business insights.\n\n## Why “bare” AI gets lost in your data [Why AI fails]\n\nMany people claim AI in analytics is just a gadget. We prove they’re wrong — but only if you give the model the right context.\n\nThe core problem is the **Fact Gap**: AI has knowledge from the internet, but zero knowledge about your company. Without your historical data, metric definitions, and business context, even the latest model gets lost in guesswork.\n\nWe’ll show you:\n- The difference between **Reporting Analytics** (you search for answers) and **Conversational Analytics** (AI finds them for you)\n- Why uploading a spreadsheet to AI is not enough — without metric definitions, analysis examples, and response structure, even the newest model makes things up\n- How the Fact Gap affects the quality of AI responses in practice\n\n## Experiment agenda: How do AI models handle your business? [Agenda]\n\n1. **Reports vs Conversation** — Static Reporting Analytics vs Conversational Analytics. The difference between seeing data and understanding causes.\n2. **Why “bare” AI fails** — Without metric definitions and business context, even the best model guesses. We prove it live.\n3. **Fact Gap (Knowledge Gap)** — The main challenge: AI knows the internet, but nothing about your company. Historical data and context change everything.\n4. **Conversational Analytics in Looker Studio** — Is it worth using the tool available in Looker Studio Pro or BigQuery? We test it on real examples.\n5. **The Great Model Showdown** — The same business query sent to Claude, ChatGPT, and Gemini via WitCloud MCP. You’ll see live how differently they interpret the same data — and who wins on precision.\n6. **Applications & Costs** — Ready scenarios (e.g. margin drop analysis), actual costs, and what to watch out for during implementation so the experiment in your company is safe.\n\n## About the speaker [Speaker]\n\n**Krzysiek Modrzewski** — Poland’s leading expert in analytics and marketing strategy with over 15 years of experience. Co-founder of Witbee and Marketing Masters. Host of the “Od Danych Do Zysku” (From Data to Profit) podcast.\n\n- **Practitioner, not theorist:** Helps companies transform data chaos into real profits. Co-created educational projects that attracted over 100,000 participants.\n- **Knows your pain:** Has personally gone through the journey from “decision paralysis” to full automation.\n- **Has a ready solution:** Shares the system he built himself to escape “analytics hell.”\n\n## You have a choice: Chaos or Control [Your choice]\n\nYou can keep basing your decisions on incomplete report data, spending hours manually merging Excel files, and getting frustrated when AI makes up numbers again.\n\n**Or** you can invest 60 minutes to see:\n\n- ✅ **How to safely feed AI with your company’s context** — eliminating hallucinations and Fact Gap errors\n- ✅ **Which model wins in a live showdown** (Claude, ChatGPT, or Gemini) analyzing your e-commerce data\n- ✅ **How to get a ready action plan for a declining ROAS in 15 seconds** — instead of clicking through dozens of reports\n\nHarness the power of Conversational Analytics to gain a competitive edge — now.","The live AI data analysis battle test.\n\u003Cbr>\u003Cb>ChatGPT, Claude, Gemini — tested head-to-head on real e-commerce data.\u003C/b>\nWatch the recording on demand.\u003Cbr>\n\u003Cb>Webinar for e-commerce managers, directors, owners, and C-level executives\u003C/b>",{"id":446,"alt":19,"name":19,"focus":19,"title":19,"source":19,"filename":447,"copyright":19,"fieldtype":21,"meta_data":448,"is_external_url":32},190524925450082,"https://a.storyblok.com/f/296300/900x600/b2096381d8/06-ai-model-showdown.png",{},[],"AI Data Analytics: ChatGPT vs Claude vs Gemini — Live E-commerce Showdown | Webinar",[452],{"_uid":453,"href":271,"size":272,"text":352,"target":29,"rounded":19,"variant":31,"component":33,"showArrow":39},"analiza-cta-1","2026-03-05 00:00",[456],{"_uid":457,"steps":458,"header":373,"systems":476,"anchorId":312,"component":314,"buttonText":375,"description":477,"progressStyle":30,"privacyPolicyLink":478,"privacyPolicyText":321,"getResponseCampaignId":479,"privacyPolicyLinkText":480},"09912bd0-3ef4-4bc8-860f-1e492e5d8cb7",[459],{"_uid":460,"title":283,"fields":461,"component":303},"48921754-1fea-4388-a41e-6d8e032c7eb4",[462,465,468,471,473],{"_uid":463,"name":287,"type":288,"label":464,"required":39,"component":290,"fullWidth":32},"6eb355df-9714-4bef-a2d7-7859e009f074","Imię",{"_uid":466,"name":293,"type":288,"label":467,"required":39,"component":290,"fullWidth":32},"da2d52bb-63f6-4fcd-9ea4-00d2462e39fc","Nazwisko",{"_uid":469,"name":297,"type":288,"label":470,"required":39,"component":290,"fullWidth":39},"8f9bf2d3-ed55-4f63-adee-421af779355f","Firma",{"_uid":472,"name":369,"type":288,"label":370,"required":32,"component":290,"fullWidth":39},"91fe66af-3bd7-4a08-9ee2-c376603f9b56",{"_uid":474,"name":301,"type":301,"label":475,"required":39,"component":290,"fullWidth":39,"businessOnly":39},"c57d5484-218c-458a-ae6a-2655a6a51aea","Email",[307,308,309],"Fill in the registration form and we’ll send you the recording link by email. Watch at any time that suits you.\n\u003Cbr>\u003Cbr>\n\u003Cb>Available on demand — watch the full 60-minute session",{"id":318,"url":19,"linktype":319,"fieldtype":46,"cached_url":320},"LBl1a","Regulamin i polityka prywatności","analiza-danych-z-ai","content/webinars/analiza-danych-z-ai",20,[],"cb8d52cb-fd54-4510-b4dc-b4d08d7ee751",[],{"name":488,"created_at":489,"published_at":490,"updated_at":491,"id":492,"uuid":493,"content":494,"slug":530,"full_slug":531,"sort_by_date":169,"position":532,"tag_list":533,"is_startpage":32,"parent_id":231,"meta_data":169,"group_id":534,"first_published_at":330,"release_id":169,"lang":175,"path":169,"alternates":535,"default_full_slug":169,"translated_slugs":169},"Webinar — E-commerce AI-Ready Data Framework","2026-06-22T14:49:15.952Z","2026-08-23T09:56:12.191Z","2026-08-23T09:56:12.206Z",190259838826986,"23c87417-b5aa-41eb-9a2b-7791b4f5c659",{"_uid":495,"title":496,"content":497,"eyebrow":256,"showTOC":39,"category":257,"priority":19,"readTime":19,"subtitle":498,"component":259,"heroImage":499,"meta_tags":503,"meta_title":504,"heroButtons":505,"updatedDate":508,"bottomBlocks":509},"719982fb-1233-4669-872c-61aebf3f444c","E-commerce AI-Ready Data *Framework*","## E-commerce leaders in Poland and Europe. What do they have in common? They've already implemented it. [E-commerce leaders]\n\nThe largest e-commerce companies in Poland and Europe have been operating on a single, unified data source for years. They sell across multiple markets simultaneously – and at any moment they know which one is profitable and which needs correction. Full visibility into every dollar spent on marketing, every sales channel, every customer – in one place, in real time.\n\nThis is no magic. It's a concrete data architecture – built on Google BigQuery, automatically fed from all advertising and sales systems, ready to work with AI. Regardless of whether you sell in Poland, Germany, the Czech Republic, or Romania.\n\nUntil recently, this was a privilege of companies with large data engineering teams and enterprise-level budgets. Today – thanks to the **E-commerce AI-Ready Data Framework** – the same standard is available to every mid-sized e-commerce company operating cross-border.\n\nThe question is no longer: \"Is it worth implementing?\" The question is: \"Can you afford not to have it – especially when your competition already does?\"\n\n![Matrix AI Framework](https://a.storyblok.com/f/296300/2668x1568/a82e58ddc9/matrix-ai-framework.jpg)\n\n## The market doesn't wait. Check which side of this divide your company is on. [Which side are you on?]\n\n### Without the framework\n\n- **Conflicting numbers from every platform** — Google Ads says ROAS = 8, Facebook claims 6, CRM shows something else. Who's right? You don't know.\n- **Decisions based on last month's data** — last month's report is ready halfway through the current month. You're optimizing the past, not the present.\n- **Data at the vendor's, not yours** — you switch agencies or tools and lose your history.\n- **AI that doesn't know you** — it works on what it finds online. It knows nothing about your business.\n- **You don't know what's really profitable** — which channel generates profit? Which product burns through the budget?\n- **You don't know which market earns for you** — you have data separately for each market, comparing in Excel.\n\n### With AI-Ready Data Framework\n\n- **One source of truth** — all systems speak one language. One screen instead of ten.\n- **Data updated today, not a month ago** — you make decisions based on what happened today.\n- **Full data sovereignty** — data sits on your Google Cloud infrastructure.\n- **AI that knows your business** — it knows your sales history, customers, and metrics. Answers in seconds.\n- **Profitability visible down to SKU level** — you know which product and channel really earns.\n- **All markets in one view** — PL, DE, CZ, RO – one dashboard, one source of truth.\n\n> E-commerce leaders operating across 3, 5, 10 markets simultaneously are already running on this standard. The question isn't \"is it worth it?\" It's: can you afford your competition having it before you?\n\n## This webinar isn't a tutorial. It's a strategic session for decision-makers. [What we'll show]\n\nWe'll show you – live, in a real environment – what e-commerce built on the Framework looks like. What a director managing sales across multiple markets sees when they have a complete picture of the business.\n\nWe're not revealing all the cards upfront. But we guarantee one thing: after 60 minutes you'll know whether your company is ready for the next stage – and exactly what you're losing if it isn't.\n\nAt the webinar, we'll answer questions that keep every e-commerce director up at night:\n\n1. Why do my data from Google Ads, Facebook, and other platforms show different numbers – and what to do about it?\n2. What does the data infrastructure of market leaders look like, and what makes it possible to have this without hiring a data science team?\n3. What does such a data warehouse really cost – and why do most companies hesitate to ask?\n4. What exactly do I need to do to make AI work on my data – not on data from the internet?\n5. How do I measure customer, product, and channel profitability in one place – without waiting a week for a report?\n6. I sell in Poland, Germany, and the Czech Republic – how do I compare the profitability of each market in one place and know where to scale the budget?\n7. 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