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Centralizacja danych w BigQuery umożliwia łączenie ich z analityką internetową, CRM‑em czy danymi finansowymi, co pozwala tworzyć kompleksowe, end‑to‑end raporty efektywności działań marketingowych.\n\n\u003Cbr>\n\n## 📝 Przewodnik konfiguracji  \nPoniżej znajdziesz kroki potrzebne do połączenia Google Ads z BigQuery. Po ukończeniu konfiguracji dane reklamowe będą automatycznie przesyłane do Twojego projektu BigQuery.\n\n> 💡 **Wskazówka:** Upewnij się, że konto Google, którym się autoryzujesz, ma **dostęp administracyjny** (lub co najmniej „standardowy” z włączonym dostępem do API) do konta Google Ads, które chcesz eksportować.\n\n### 🔧 Konfiguracja modułu  \n\nW menu bocznym WitCloud przejdź do **Collect** → kliknij **Create data collect**.\n\n   \u003Cbr>\u003Cbr>\n\n   ![](https://a.storyblok.com/f/296300/1918x944/fb21d32494/step1.png)\n\n   \u003Cbr>\u003Cbr>\n\nZ listy integracji wybierz **Google Ads**.\n\n   \u003Cbr>\u003Cbr>\n\n   ![](https://a.storyblok.com/f/296300/1920x945/f302ae69a2/step2.png)\n\n   \u003Cbr>\u003Cbr>\n\nNadaj kolektorowi opisową nazwę, np. `\"Google Ads Collect\"`.\n\n   \u003Cbr>\u003Cbr>\n\n   ![](https://a.storyblok.com/f/296300/1920x945/b81f960d16/step3.png)\n\n   \u003Cbr>\u003Cbr>\n\n### 🔑 Autoryzacja  \n\n> 💡 **Wskazówka:** Jeśli wcześniej utworzyłeś token Google Ads i nadal ma on odpowiednie uprawnienia, po prostu wybierz go z listy i przejdź od razu do następnego kroku.\n\nKliknij **Authorize**.\n\n   \u003Cbr>\u003Cbr>\n\n   ![](https://a.storyblok.com/f/296300/1920x945/3f3faad2e7/step4.png)\n\n   \u003Cbr>\u003Cbr>\n\nW oknie zgody Google:  \n   - Wybierz konto Google, którego chcesz użyć.  \n   - Kliknij **Continue**.  \n   - Przyznaj uprawnienie *„See, edit, create and delete your Google Ads accounts and data.”*  \n   - Kliknij **Allow**.\n\n   \u003Cbr>\u003Cbr>\n\n   ![](https://a.storyblok.com/f/296300/1000x699/cbf5526d3f/step5.png)  \n   ![](https://a.storyblok.com/f/296300/1000x699/aaff78e01c/step6.png)  \n   ![](https://a.storyblok.com/f/296300/1000x699/19fa8d71f7/step7.png)\n\n   \u003Cbr>\u003Cbr>\n\nWróć do WitCloud i wybierz **konto Google Ads (CID)**, które chcesz eksportować.\n\n   \u003Cbr>\u003Cbr>\n\n![](https://a.storyblok.com/f/296300/1920x945/489489c5fa/step8.png)\n\n\n   \u003Cbr>\n\n### ⏳ Dane historyczne i harmonogram  \n\nWybierz **zakres dat** dla początkowego pobrania danych.  \n\n\u003Cbr>\n\n![](https://a.storyblok.com/f/296300/1920x945/a1f73539be/step9.png)\n\n\u003Cbr>\n\nPrzy początkowej konfiguracji możesz pobrać dane maksymalnie do **12 miesięcy wstecz** z możliwością pobrania starszych danych.  \n\n\u003Cbr>\n\nHarmonogram pobierania aktualnych oraz historycznych danych zostanie utworzony \u003Cu>automatycznie\u003C/u>. \nWięcej informacji na ten temat znajdziesz [tutaj](/pl/docs/workflow#automatyczne-workflow) \n\n\u003Cbr>\n\nKliknij przycisk **Create**, aby zakończyć konfigurację.\n\n\u003Cbr>\n\n✅ **Gotowe!** Twoje dane z Google Ads będą teraz odzwierciedlane w BigQuery, a statystyki kampanii, feedów produktowych i etykiet będą utrzymywane na bieżąco bez ręcznego eksportu.\n\n\u003Cbr>\n\n## 📊 Schemat danych  \n\nRozwiń poniższe tabele, aby zobaczyć (lub później uzupełnić) pełny schemat danych pobieranych z Google Ads.\n\n\u003Cbr>\n\n::expandable-table\n---\ntitle: '🔎 Kliknij, aby zobaczyć schemat danych tabeli gads_campaign_conversion_stats'\n---\n\n| Field Name | Mode | Type | Description |\n| ---------- | ---- | ---- | ----------- |\n| ExternalCustomerId | NULLABLE | STRING | The Customer ID. |\n| AccountDescriptiveName | NULLABLE | STRING | The Customer Name. |\n| CampaignId | NULLABLE | STRING | The ID of the Campaign. |\n| CampaignName | NULLABLE | STRING | The name of the Campaign. |\n| ConversionAction | NULLABLE | STRING | Resource name of the conversion action. |\n| ConversionActionCategory | NULLABLE | STRING | Conversion action category. |\n| ConversionActionName | NULLABLE | STRING | Conversion action name. |\n| AdNetworkType1 | NULLABLE | STRING | First level network type. |\n| AdNetworkType2 | NULLABLE | STRING | Second level network type (includes search partners). |\n| ConversionValue | NULLABLE | FLOAT | The sum of conversion values for all conversions. Only `\u003C` and `>` operators are allowed in queries. |\n| Conversions | NULLABLE | FLOAT | Number of conversions opted into optimization. Only `\u003C` and `>` operators are allowed in queries. |\n| AllConversions | NULLABLE | FLOAT | Best estimate of total Google Ads conversions including cross-device and calls. Only `\u003C` and `>` operators allowed. |\n| AllConversionsValue | NULLABLE | FLOAT | The value of all conversions. |\n| Date | NULLABLE | DATE | The date formatted as yyyy-MM-dd. |\n| DayOfWeek | NULLABLE | STRING | The name of the day of the week, e.g., \"Monday\". |\n| Device | NULLABLE | STRING | Device type where the impression was shown. |\n| Month | NULLABLE | DATE | First day of the month, formatted as yyyy-MM-dd. |\n| MonthOfYear | NULLABLE | STRING | Name of the month, e.g., \"December\". |\n| Quarter | NULLABLE | DATE | First day of the quarter (calendar year), e.g., 2024-04-01. |\n| Week | NULLABLE | DATE | Date of the Monday of the week, formatted as yyyy-MM-dd. |\n| Year | NULLABLE | INTEGER | The year, formatted as yyyy. |\n| CampaignStatus | NULLABLE | STRING | The status of the Campaign. |\n| Currency | NULLABLE | STRING | Account currency. |\n::\n\n::expandable-table\n---\ntitle: '🔎 Kliknij, aby zobaczyć schemat danych tabeli gads_campaign_stats'\n---\n\n| Field Name | Mode | Type | Description |\n|------------|------|------|-------------|\n| ExternalCustomerId | NULLABLE | STRING | The Customer ID. |\n| AccountDescriptiveName | NULLABLE | STRING | The Customer Name. |\n| BaseCampaignId | NULLABLE | STRING | ID of base campaign (for trial campaigns); otherwise equal to CampaignId. |\n| CampaignGroupId | NULLABLE | STRING | The ID of campaign group. |\n| CampaignId | NULLABLE | STRING | The ID of the Campaign. |\n| CampaignName | NULLABLE | STRING | The name of the Campaign. |\n| ActiveViewCpm | NULLABLE | FLOAT | Avg. cost of viewable impressions. |\n| ActiveViewCtr | NULLABLE | FLOAT | Click rate after ad becomes viewable. |\n| ActiveViewImpressions | NULLABLE | INTEGER | Times ad became viewable. |\n| ActiveViewMeasurability | NULLABLE | FLOAT | Ratio of measurable impressions. |\n| ActiveViewMeasurableCost | NULLABLE | FLOAT | Cost of measurable impressions. |\n| ActiveViewMeasurableImpressions | NULLABLE | INTEGER | Times ad appeared in measurable positions. |\n| ActiveViewViewability | NULLABLE | FLOAT | Percentage of measurable impressions that were viewable. |\n| AdNetworkType1 | NULLABLE | STRING | First level network type. |\n| AdNetworkType2 | NULLABLE | STRING | Second level network type (incl. search partners). |\n| AverageCost | NULLABLE | FLOAT | Avg. amount paid per interaction. |\n| AverageCpc | NULLABLE | FLOAT | Total cost ÷ total clicks. |\n| AverageCpm | NULLABLE | FLOAT | Avg. cost per 1000 impressions. |\n| AveragePosition | NULLABLE | STRING | Ad's relative position. |\n| ClickType | NULLABLE | STRING | Type of click; may cause metric double-counting. |\n| Clicks | NULLABLE | INTEGER | Number of clicks. |\n| ConversionRate | NULLABLE | FLOAT | Conversions ÷ total clicks. |\n| ConversionValue | NULLABLE | FLOAT | Sum of conversion values. |\n| Conversions | NULLABLE | FLOAT | Number of tracked conversions. |\n| AllConversions | NULLABLE | FLOAT | Estimated total conversions incl. cross-device. |\n| Cost | NULLABLE | FLOAT | Sum of CPC and CPM costs. |\n| CostPerConversion | NULLABLE | FLOAT | Cost ÷ number of conversions. |\n| Ctr | NULLABLE | FLOAT | Clicks ÷ Impressions. |\n| Date | NULLABLE | DATE | Date in yyyy-MM-dd format. |\n| DayOfWeek | NULLABLE | STRING | Name of the weekday. |\n| Device | NULLABLE | STRING | Device type (e.g. desktop, CONNECTED_TV). |\n| Impressions | NULLABLE | INTEGER | Times the ad appeared. |\n| InteractionRate | NULLABLE | FLOAT | Interactions ÷ Impressions. |\n| InteractionTypes | NULLABLE | STRING | Types of user interactions. |\n| Interactions | NULLABLE | INTEGER | Number of interactions (e.g. clicks, views). |\n| Month | NULLABLE | DATE | First day of the month. |\n| MonthOfYear | NULLABLE | STRING | Name of the month. |\n| Quarter | NULLABLE | DATE | First day of the quarter. |\n| Slot | NULLABLE | STRING | Position of the ad. |\n| ValuePerConversion | NULLABLE | FLOAT | Value ÷ number of conversions. |\n| Week | NULLABLE | DATE | Monday of the week. |\n| Year | NULLABLE | INTEGER | Year in yyyy format. |\n| CampaignStatus | NULLABLE | STRING | Status of the campaign. |\n| Currency | NULLABLE | STRING | Account currency. |\n::\n\n::expandable-table\n---\ntitle: '🔎 Kliknij, aby zobaczyć schemat danych tabeli gads_click_stats'\n---\n\n| Field Name | Mode | Type | Description |\n|------------|------|------|-------------|\n| ExternalCustomerId | NULLABLE | STRING | The Customer ID. |\n| AccountDescriptiveName | NULLABLE | STRING | The Customer Name. |\n| CampaignId | NULLABLE | STRING | The ID of the Campaign. |\n| CampaignName | NULLABLE | STRING | The name of the Campaign. |\n| AdGroupId | NULLABLE | STRING | The ID of the AdGroup. |\n| AdGroupName | NULLABLE | STRING | The name of the AdGroup. |\n| CreativeId | NULLABLE | STRING | ID of the main object of this row. |\n| CriteriaId | NULLABLE | STRING | The Criterion ID. |\n| GclId | NULLABLE | STRING | The Google Click ID. |\n| UserListId | NULLABLE | STRING | The ID of the UserList (audience). |\n| AdNetworkType1 | NULLABLE | STRING | First level network type. |\n| AdNetworkType2 | NULLABLE | STRING | Second level network type (includes search partners). |\n| Clicks | NULLABLE | INTEGER | The number of clicks. |\n| CriteriaParameters | NULLABLE | STRING | Descriptive string for the Criterion (see Criteria prefixes in reporting guide). |\n| KeywordMatchType | NULLABLE | STRING | The match type for the Keyword. |\n| Page | NULLABLE | INTEGER | Page number in search results where the ad was shown. |\n| Slot | NULLABLE | STRING | The position of the Ad. |\n| Device | NULLABLE | STRING | Device type where the impression was shown. |\n| Currency | NULLABLE | STRING | Account currency. |\n::\n\n::expandable-table\n---\ntitle: '🔎 Kliknij, aby zobaczyć schemat danych tabeli gads_criteria_basic_stats'\n---\n\n| Field Name | Mode | Type | Description |\n|------------|------|------|-------------|\n| ExternalCustomerId | NULLABLE | STRING | The Customer ID. |\n| AccountDescriptiveName | NULLABLE | STRING | The Customer Name. |\n| CampaignId | NULLABLE | STRING | The ID of the Campaign. |\n| CampaignName | NULLABLE | STRING | The name of the Campaign. |\n| AdGroupId | NULLABLE | STRING | The ID of the AdGroup. |\n| AdGroupName | NULLABLE | STRING | The name of the AdGroup. |\n| Id | NULLABLE | STRING | ID of the main object of this row. |\n| Criteria | NULLABLE | STRING | Descriptive string for the Criterion (see Criteria prefixes in reporting guide). |\n| ActiveViewImpressions | NULLABLE | INTEGER | How often your ad has become viewable on a Display Network site. |\n| ActiveViewMeasurability | NULLABLE | FLOAT | Ratio of measurable impressions. |\n| ActiveViewMeasurableCost | NULLABLE | FLOAT | Cost of measurable impressions. |\n| ActiveViewMeasurableImpressions | NULLABLE | INTEGER | Times ad appeared in measurable placements. |\n| ActiveViewViewability | NULLABLE | FLOAT | % of measurable impressions that were viewable. |\n| AdNetworkType1 | NULLABLE | STRING | First level network type. |\n| AdNetworkType2 | NULLABLE | STRING | Second level network type (incl. search partners). |\n| AveragePosition | NULLABLE | STRING | Ad's position relative to competitors. |\n| Clicks | NULLABLE | INTEGER | Number of clicks. |\n| ConversionValue | NULLABLE | FLOAT | Total conversion value. |\n| Conversions | NULLABLE | FLOAT | Number of optimized conversions. |\n| Cost | NULLABLE | FLOAT | Total CPC + CPM cost. |\n| CrossDeviceConversions | NULLABLE | STRING | *No description provided.* |\n| Date | NULLABLE | DATE | Date in yyyy-MM-dd format. |\n| Device | NULLABLE | STRING | Device where the impression was shown. |\n| Impressions | NULLABLE | INTEGER | Number of times ad appeared. |\n| InteractionTypes | NULLABLE | STRING | Types of recorded interactions. |\n| Interactions | NULLABLE | INTEGER | Count of main user interactions (e.g. clicks, views). |\n| ViewThroughConversions | NULLABLE | INTEGER | View-through conversions: ad seen but 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