Which marketing channel is the most important in the purchase cycle? The first, the last or maybe the one that led to the most important events on the site?
Meet the Funnel Attribution model, which focuses on user behavior, not the order of marketing channels on the funnel.
Collect raw Google Analytics data in BigQuery
Identify the most important conversion events
Optimally manage your funds and use attribution in Google Ads
WitCloud is almost 100 thousand lines of code written for you to do this in 10 minutes