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Gain deeper insights into your data and optimize the performance of your marketing efforts with real-time data collection.\n\n\u003Cbr>\n\n## 📝 Configuration Guide\n\nFollow the steps below to connect Bing Ads with BigQuery. Once the setup is complete, your ad data will be automatically transferred to your BigQuery project.\n\n> 💡 **Tip:** Make sure you have **admin access** to your Bing Ads account before starting the configuration.\n\n### 🔧 Module Setup\n\nGo to the **Collect** section in the menu > Click **Create Data Collect**.\n\n\u003Cbr>\u003Cbr>\n\n![](https://a.storyblok.com/f/296300/1920x878/e42f5b94ba/step1.png)\n\n\u003Cbr>\u003Cbr>\n\nSelect **Bing Ads** from the list of available integrations.\n\n\u003Cbr>\u003Cbr>\n\n![](https://a.storyblok.com/f/296300/2560x945/9539b050e8/step2.png)\n\n\u003Cbr>\u003Cbr>\n\nEnter the **Collector Name**, e.g., `\"Bing Collect\"`.\n\n\u003Cbr>\u003Cbr>\n\n![](https://a.storyblok.com/f/296300/2560x945/570b4aaa1f/step3.png)\n\n\u003Cbr>\u003Cbr>\n\n### 🔑 Authorization\n\n> 💡 **Tip:** If you run into issues granting access to Microsoft Advertising (Bing) in an Azure environment, ask your IT admin to grant tenant-wide admin consent for the Microsoft Advertising API in Azure AD. This will add the required delegated permissions. Once consent is granted, any user with at least the Viewer role in Microsoft Advertising will be able to connect their account in WitCloud without any additional approval.\n\n\nClick **Authorize**.\n\n\u003Cbr>\u003Cbr>\n\n![](https://a.storyblok.com/f/296300/2560x945/ffc23c5618/step4.png)\n\n\u003Cbr>\u003Cbr>\n\nLog in and grant the necessary permissions.\n\n\u003Cbr>\u003Cbr>\n\n![](https://a.storyblok.com/f/296300/1006x716/5a2b699d51/step5.png)\n\n\u003Cbr>\u003Cbr>\n\nSelect the appropriate account from the dropdown list.\n\n\u003Cbr>\u003Cbr>\n\n![](https://a.storyblok.com/f/296300/2560x945/9ba771e855/step6.png)\n\n\u003Cbr>\u003Cbr>\n\n### ⏳ Historical Data and Scheduling\n\nSelect the **date range** for which you want to fetch historical data.\n\n\u003Cbr>\u003Cbr>\n\n![](https://a.storyblok.com/f/296300/2560x945/4d80f991b5/step7.png)\n\n\u003Cbr>\n\nDuring the initial setup, you can retrieve data going back up to **12 months**, with the possibility of importing older data.\n\n\u003Cbr>\n\nA data synchronization schedule will be created \u003Cu>automatically\u003C/u>. More information on this topic can be found [here](/docs/workflow#auto-workflow).\n\n\u003Cbr/>\n\nClick **Create** to complete the configuration.\n\n\u003Cbr>\n\n✅ **Done!** Your Bing Ads data will now be synchronized with BigQuery, providing you with detailed insights into the performance of your ad campaigns.\n\n\u003Cbr>\n\n## 📊 Data Schema\n\nExpand the tables below to view the full data schema collected from Bing Ads.\n\n\u003Cbr>\n\n::expandable-table\n---\ntitle: '🔎 Click to view the data schema for the bing_account_performance table'\n---\n\n| Field Name | Mode | Type |\n| ---------- | ---- | ---- |\n| Date | NULLABLE | DATE |\n| AccountName | NULLABLE | STRING |\n| AccountId | NULLABLE | STRING |\n| AccountNumber | NULLABLE | STRING |\n| CurrencyCode | NULLABLE | STRING |\n| Impressions | NULLABLE | INTEGER |\n| Clicks | NULLABLE | INTEGER |\n| Ctr | NULLABLE | FLOAT |\n| AverageCpc | NULLABLE | FLOAT |\n| Spend | NULLABLE | FLOAT |\n| AveragePosition | NULLABLE | FLOAT |\n| Conversions | NULLABLE | INTEGER |\n| ConversionRate | NULLABLE | FLOAT |\n| CostPerConversion | NULLABLE | FLOAT |\n| LowQualityClicks | NULLABLE | INTEGER |\n| LowQualityClicksPercent | NULLABLE | FLOAT |\n| LowQualityImpressions | NULLABLE | INTEGER |\n| LowQualityImpressionsPercent | NULLABLE | FLOAT |\n| LowQualityConversions | NULLABLE | INTEGER |\n| LowQualityConversionRate | NULLABLE | FLOAT |\n| DeviceType | NULLABLE | STRING |\n| DeviceOS | NULLABLE | STRING |\n| PhoneImpressions | NULLABLE | INTEGER |\n| PhoneCalls | NULLABLE | INTEGER |\n| Ptr | NULLABLE | FLOAT |\n| Network | NULLABLE | STRING |\n| TopVsOther | NULLABLE | STRING |\n| BidMatchType | NULLABLE | STRING |\n| DeliveredMatchType | NULLABLE | STRING |\n| Assists | NULLABLE | INTEGER |\n| Revenue | NULLABLE | FLOAT |\n| ReturnOnAdSpend | NULLABLE | FLOAT |\n| CostPerAssist | NULLABLE | FLOAT |\n| RevenuePerConversion | NULLABLE | FLOAT |\n| RevenuePerAssist | NULLABLE | FLOAT |\n| AccountStatus | NULLABLE | STRING |\n| LowQualityGeneralClicks | NULLABLE | INTEGER |\n| LowQualitySophisticatedClicks | NULLABLE | INTEGER |\n| CustomerId | NULLABLE | STRING |\n| CustomerName | NULLABLE | STRING |\n| AllConversions | NULLABLE | INTEGER |\n| AllRevenue | NULLABLE | FLOAT |\n| AllConversionRate | NULLABLE | FLOAT |\n| AllCostPerConversion | NULLABLE | FLOAT |\n| AllReturnOnAdSpend | NULLABLE | FLOAT |\n| AllRevenuePerConversion | NULLABLE | FLOAT |\n| ViewThroughConversions | NULLABLE | INTEGER |\n| AverageCpm | NULLABLE | FLOAT |\n| ConversionsQualified | NULLABLE | FLOAT |\n| LowQualityConversionsQualified | NULLABLE | FLOAT |\n| AllConversionsQualified | NULLABLE | FLOAT |\n| ViewThroughConversionsQualified | NULLABLE | FLOAT |\n| ViewThroughRevenue | NULLABLE | FLOAT |\n| VideoViews | NULLABLE | INTEGER |\n| ViewThroughRate | NULLABLE | FLOAT |\n| AverageCPV | NULLABLE | FLOAT |\n| VideoViewsAt25Percent | NULLABLE | INTEGER |\n| VideoViewsAt50Percent | NULLABLE | INTEGER |\n| VideoViewsAt75Percent | NULLABLE | INTEGER |\n| CompletedVideoViews | NULLABLE | INTEGER |\n| VideoCompletionRate | NULLABLE | FLOAT |\n| TotalWatchTimeInMS | NULLABLE | INTEGER |\n| AverageWatchTimePerVideoView | NULLABLE | FLOAT |\n| AverageWatchTimePerImpression | NULLABLE | FLOAT |\n::\n\n::expandable-table\n---\ntitle: '🔎 Click to view the data schema for the bing_campaign_performance table'\n---\n\n| Field Name | Mode | Type |\n| ---------- | ---- | ---- |\n| Date | NULLABLE | DATE |\n| AccountName | NULLABLE | STRING |\n| AccountId | NULLABLE | STRING |\n| AccountNumber | NULLABLE | STRING |\n| CampaignName | NULLABLE | STRING |\n| CampaignId | NULLABLE | STRING |\n| CampaignStatus | NULLABLE | STRING |\n| BaseCampaignId | NULLABLE | STRING |\n| CampaignType | NULLABLE | STRING |\n| CampaignLabels | NULLABLE | STRING |\n| CurrencyCode | NULLABLE | STRING |\n| Impressions | NULLABLE | INTEGER |\n| Clicks | NULLABLE | INTEGER |\n| Ctr | NULLABLE | FLOAT |\n| AverageCpc | NULLABLE | FLOAT |\n| Spend | NULLABLE | FLOAT |\n| AveragePosition | NULLABLE | FLOAT |\n| Conversions | NULLABLE | INTEGER |\n| ConversionRate | NULLABLE | FLOAT |\n| CostPerConversion | NULLABLE | FLOAT |\n| LowQualityClicks | NULLABLE | INTEGER |\n| LowQualityClicksPercent | NULLABLE | FLOAT |\n| LowQualityImpressions | NULLABLE | INTEGER |\n| LowQualityImpressionsPercent | NULLABLE | FLOAT |\n| LowQualityConversions | NULLABLE | INTEGER |\n| LowQualityConversionRate | NULLABLE | FLOAT |\n| DeviceType | NULLABLE | STRING |\n| DeviceOS | NULLABLE | STRING |\n| PhoneImpressions | NULLABLE | INTEGER |\n| PhoneCalls | NULLABLE | INTEGER |\n| Ptr | NULLABLE | FLOAT |\n| Network | NULLABLE | STRING |\n| TopVsOther | NULLABLE | STRING |\n| BidMatchType | NULLABLE | STRING |\n| DeliveredMatchType | NULLABLE | STRING |\n| Assists | NULLABLE | INTEGER |\n| Revenue | NULLABLE | FLOAT |\n| ReturnOnAdSpend | NULLABLE | FLOAT |\n| CostPerAssist | NULLABLE | FLOAT |\n| RevenuePerConversion | NULLABLE | FLOAT |\n| RevenuePerAssist | NULLABLE | FLOAT |\n| AccountStatus | NULLABLE | STRING |\n| LowQualityGeneralClicks | NULLABLE | INTEGER |\n| LowQualitySophisticatedClicks | NULLABLE | INTEGER |\n| CustomerId | NULLABLE | STRING |\n| CustomerName | NULLABLE | STRING |\n| AllConversions | NULLABLE | INTEGER |\n| AllRevenue | NULLABLE | FLOAT |\n| AllConversionRate | NULLABLE | FLOAT |\n| AllCostPerConversion | NULLABLE | FLOAT |\n| AllReturnOnAdSpend | NULLABLE | FLOAT |\n| AllRevenuePerConversion | NULLABLE | FLOAT |\n| ViewThroughConversions | NULLABLE | INTEGER |\n| AverageCpm | NULLABLE | FLOAT |\n| ConversionsQualified | NULLABLE | FLOAT |\n| LowQualityConversionsQualified | NULLABLE | FLOAT |\n| AllConversionsQualified | NULLABLE | FLOAT |\n| ViewThroughConversionsQualified | NULLABLE | FLOAT |\n| ViewThroughRevenue | NULLABLE | FLOAT |\n| VideoViews | NULLABLE | INTEGER |\n| ViewThroughRate | NULLABLE | FLOAT |\n| AverageCPV | NULLABLE | FLOAT |\n| VideoViewsAt25Percent | NULLABLE | INTEGER |\n| VideoViewsAt50Percent | NULLABLE | INTEGER |\n| VideoViewsAt75Percent | NULLABLE | INTEGER |\n| CompletedVideoViews | NULLABLE | INTEGER |\n| VideoCompletionRate | NULLABLE | FLOAT |\n| TotalWatchTimeInMS | NULLABLE | INTEGER |\n| AverageWatchTimePerVideoView | NULLABLE | FLOAT |\n| AverageWatchTimePerImpression | NULLABLE | FLOAT |\n::\n\n::expandable-table\n---\ntitle: '🔎 Click to view the data schema for the bing_product_dimension_performance table'\n---\n\n| Field Name | Mode | Type |\n| ---------- | ---- | ---- |\n| Date | NULLABLE | DATE |\n| AccountName | NULLABLE | STRING |\n| AccountNumber | NULLABLE | STRING |\n| AdGroupName | NULLABLE | STRING |\n| AdGroupId | NULLABLE | STRING |\n| CampaignStatus | NULLABLE | STRING |\n| AccountStatus | NULLABLE | STRING |\n| AdGroupStatus | NULLABLE | STRING |\n| Network | NULLABLE | STRING |\n| AdId | NULLABLE | STRING |\n| CampaignId | NULLABLE | STRING |\n| CampaignName | NULLABLE | STRING |\n| CurrencyCode | NULLABLE | STRING |\n| DeviceType | NULLABLE | STRING |\n| Language | NULLABLE | STRING |\n| MerchantProductId | NULLABLE | STRING |\n| Title | NULLABLE | STRING |\n| Condition | NULLABLE | STRING |\n| Brand | NULLABLE | STRING |\n| Price | NULLABLE | FLOAT |\n| CustomLabel0 | NULLABLE | STRING |\n| CustomLabel1 | NULLABLE | STRING |\n| CustomLabel2 | NULLABLE | STRING |\n| CustomLabel3 | NULLABLE | STRING |\n| CustomLabel4 | NULLABLE | STRING |\n| ProductType1 | NULLABLE | STRING |\n| ProductType2 | NULLABLE | STRING |\n| ProductType3 | NULLABLE | STRING |\n| ProductType4 | NULLABLE | STRING |\n| ProductType5 | NULLABLE | STRING |\n| ProductCategory1 | NULLABLE | STRING |\n| ProductCategory2 | NULLABLE | STRING |\n| ProductCategory3 | NULLABLE | STRING |\n| ProductCategory4 | NULLABLE | STRING |\n| ProductCategory5 | NULLABLE | STRING |\n| Impressions | NULLABLE | INTEGER |\n| Clicks | NULLABLE | INTEGER |\n| Ctr | NULLABLE | FLOAT |\n| AverageCpc | NULLABLE | FLOAT |\n| Spend | NULLABLE | FLOAT |\n| 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