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Gain deeper insights into your data and optimize the performance of your marketing efforts with real-time data collection.\n\n\u003Cbr>\n\n## 📝 Configuration Guide\n\nFollow the steps below to connect Criteo Ads with BigQuery. Once the setup is complete, your ad data will be automatically transferred to your BigQuery project.\n\n> 💡 **Tip:** Make sure you have **admin access** to your Criteo Ads account before starting the configuration.\n\n### 🔧 Module Setup\n\nGo to the **Collect** section in the menu > Click **Create Data Collect**.\n\n\u003Cbr>\u003Cbr>\n\n![](https://a.storyblok.com/f/296300/1920x945/8046122ecc/step1.png)\n\n\u003Cbr>\u003Cbr>\n\nSelect **Criteo Ads** from the list of available integrations.\n\n\u003Cbr>\u003Cbr>\n\n![](https://a.storyblok.com/f/296300/1920x945/1bbaa1c230/step2.png)\n\n\u003Cbr>\u003Cbr>\n\nEnter the **Collector Name**, e.g., \"Criteo Collect\".\n\n\u003Cbr>\u003Cbr>\n\n![](https://a.storyblok.com/f/296300/1920x945/57382d1723/step3.png)\n\n\u003Cbr>\u003Cbr>\n\n### 🔑 Authorization\n\n> 💡 **Tip:** If you have previously authorized the Criteo Ads module and do not require additional permissions, you can skip this step.\n\nClick **Authorize**.\n\n\u003Cbr>\u003Cbr>\n\n![](https://a.storyblok.com/f/296300/1920x945/82c7cb3e55/step4.png)\n\n\u003Cbr>\u003Cbr>\n\nGrant the necessary permissions.\n\n\u003Cbr>\u003Cbr>\n\n![](https://a.storyblok.com/f/296300/1920x974/1bdc0781df/step5.png)\n\n\n\u003Cbr>\u003Cbr>\n\nSelect the appropriate account from the dropdown list.\n\n\u003Cbr>\u003Cbr>\n\n![](https://a.storyblok.com/f/296300/1920x945/dd0a0e45d9/step6.png)\n\n\u003Cbr>\u003Cbr>\n\nChoose the currency in which you want your data to be retrieved.\n\n\u003Cbr>\u003Cbr>\n\n![](https://a.storyblok.com/f/296300/1920x945/8aeef75db6/step7.png)\n\n\u003Cbr>\u003Cbr>\n\n### ⏳ Historical Data and Scheduling\n\nSelect the **date range** for which you want to fetch historical data.\n\n\u003Cbr>\u003Cbr>\n\n![](https://a.storyblok.com/f/296300/1920x945/f4cf740dc0/step8.png)\n\n\n\u003Cbr>\n\nDuring the initial setup, you can retrieve data going back up to **12 months**, with the possibility of importing older data.\n\n\u003Cbr>\n\nA data synchronization schedule will be created \u003Cu>automatically\u003C/u>. More information on this topic can be found [here](/docs/workflow#auto-workflow).\n\n\u003Cbr/>\n\nClick **Create** to complete the configuration.\n\n\u003Cbr>\n\n✅ **Done!** Your Criteo Ads data will now be synchronized with BigQuery, providing you with detailed insights into the performance of your ad campaigns.\n\n\u003Cbr>\n\n## 📊 Data Schema\n\nExpand the tables below to view the full data schema collected from Criteo Ads.\n\n\u003Cbr>\n\n::expandable-table\n---\ntitle: '🔎 Click to view the data schema for the criteo_statistics table'\n---\n\n| Field Name | Mode | Type |\n| ---------- | ---- | ---- |\n| advertiser_name | NULLABLE | STRING |\n| campaign_id | NULLABLE | INTEGER |\n| campaign_name | NULLABLE | STRING |\n| currency | NULLABLE | STRING |\n| clicks | NULLABLE | INTEGER |\n| impressions | NULLABLE | INTEGER |\n| cost | NULLABLE | FLOAT |\n| sales | NULLABLE | FLOAT |\n| same_device_sales | NULLABLE | FLOAT |\n| sales_nd | NULLABLE | FLOAT |\n| sales_pv | NULLABLE | FLOAT |\n| sales_pv_nd | NULLABLE | FLOAT |\n| facts_names_salespcpv | NULLABLE | FLOAT |\n| all_sales | NULLABLE | FLOAT |\n| revenue | NULLABLE | FLOAT |\n| facts_names_revenuegeneratedpv | NULLABLE | FLOAT |\n| revenue_pc_plus_pv | NULLABLE | FLOAT |\n| revenue_nd | NULLABLE | FLOAT |\n| revenue_pv | NULLABLE | FLOAT |\n| exposed_users | NULLABLE | FLOAT |\n| comp__win | NULLABLE | FLOAT |\n| audience | NULLABLE | FLOAT |\n| reach | NULLABLE | FLOAT |\n| avg__cart | NULLABLE | FLOAT |\n| ctr | NULLABLE | FLOAT |\n| cvr | NULLABLE | FLOAT |\n| cvr_pv | NULLABLE | FLOAT |\n| cos | NULLABLE | FLOAT |\n| cos_pv | NULLABLE | FLOAT |\n| cos_pc_plus_pv | NULLABLE | FLOAT |\n| cpo | NULLABLE | FLOAT |\n| cpo_pv | NULLABLE | FLOAT |\n| cpo_pc_plus_pv | NULLABLE | FLOAT |\n| cpc | NULLABLE | FLOAT |\n| ecpm | NULLABLE | FLOAT |\n| roas | NULLABLE | FLOAT |\n| adv__value | NULLABLE | FLOAT |\n| cov | NULLABLE | FLOAT |\n| day | NULLABLE | DATE |\n::\n\n\n\u003Cbr>\n","markdown-blok","docs-page",[225],{"_uid":226,"name":227,"content":228,"component":229},"42ef989f-352e-4aaf-b31e-2ffae7436bd9","description","Learn how to connect Criteo Ads to Google BigQuery using WitCloud. 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