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Gain deeper insights into your data and optimize the performance of your marketing efforts with real-time data collection.\n\n\u003Cbr>\n\n## 📝 Configuration Guide\nFollow the steps below to connect Instagram Insights with BigQuery. Once the setup is complete, your ad data will be automatically transferred to your BigQuery project.\n\n> 💡 **Tip:** Make sure you have **admin access** to your Instagram account before starting the configuration.\n\n### 🔧 Module Setup\n\nGo to the **Collect** section in the menu > Click **Create Data Collect**.\n\n\u003Cbr>\u003Cbr>\n\n![](https://a.storyblok.com/f/296300/1920x945/5452194ec3/step1.png)\n\n\u003Cbr>\u003Cbr>\n\nSelect **Instagram Insights** from the list of available integrations.\n\n\u003Cbr>\u003Cbr>\n\n![](https://a.storyblok.com/f/296300/1920x945/543b3c9bce/step2.png)\n\n\n\u003Cbr>\u003Cbr>\n\nEnter the **Collector Name**, e.g., `\"Instagram Collect\"`.\n\n\u003Cbr>\u003Cbr>\n\n![](https://a.storyblok.com/f/296300/1920x945/62cbd3b4fe/step3.png)\n\n\u003Cbr>\u003Cbr>\n\n### 🔑 Authorization\n\n> 💡 **Tip:** If you have previously authorized the Instagram Insights module and do not require additional permissions, you can skip this step.\n\nClick **Authorize**.\n\n\u003Cbr>\u003Cbr>\n\n![](https://a.storyblok.com/f/296300/1920x945/98ad1f5f1e/step4.png)\n\n\u003Cbr>\u003Cbr>\n\nGrant the necessary permissions.\n\n\u003Cbr>\u003Cbr>\n\n![](https://a.storyblok.com/f/296300/1000x699/67d971ae51/step5.png)\n\n![](https://a.storyblok.com/f/296300/1000x699/c33456232e/step6.png)\n\n![](https://a.storyblok.com/f/296300/1000x699/7bd25a7e51/step7.png)\n\n![](https://a.storyblok.com/f/296300/1000x699/8dc5529c9e/step8.png)\n\n\n\u003Cbr>\u003Cbr>\n\nSelect the appropriate account from the dropdown list.\n\n\u003Cbr>\u003Cbr>\n\n![](https://a.storyblok.com/f/296300/1920x945/9771fe4433/step9.png)\n\n\u003Cbr>\n\nSome tables that store the entire data history—such as posts—are refreshed less frequently; you can adjust this setting here.\n\n\u003Cbr>\n\n![](https://a.storyblok.com/f/296300/1920x945/19295ee10e/step10.png)\n\n\n\u003Cbr>\u003Cbr>\n\n### ⏳ Historical Data and Scheduling\n\nSelect the **date range** for which you want to fetch historical data.\n\n\u003Cbr>\u003Cbr>\n\n![](https://a.storyblok.com/f/296300/1920x945/00018f5709/step11.png)\n\n\u003Cbr>\n\n\nDuring the initial setup, you can retrieve data going back up to **12 months**, with the possibility of importing older data.  \n\n\u003Cbr>\n\nA data synchronization schedule will be created \u003Cu>automatically\u003C/u>. More information on this topic can be found [here](/docs/workflow#auto-workflow).\n\n\u003Cbr/>\n\nClick **Create** to complete the configuration.\n\n\u003Cbr>\n\n✅ **Done!** Your Instagram Insights data will now be synchronized with BigQuery, providing you with detailed insights into the performance of your  Instagram account.\n\n\u003Cbr>\n\n## 📊 Data Schema\n\nExpand the tables below to view the full data schema collected from Instagram Insights.\n\n\u003Cbr>\n\n::expandable-table\n---\ntitle: '🔎 Click to view the data schema for the instagram_account table'\n---\n\n| Field Name | Mode | Type |\n| ---------- | ---- | ---- |\n| date | NULLABLE | DATE |\n| id | NULLABLE | STRING |\n| name | NULLABLE | STRING |\n| ig_id | NULLABLE | STRING |\n| biography | NULLABLE | STRING |\n| username | NULLABLE | STRING |\n| website | NULLABLE | STRING |\n| followers_count | NULLABLE | INTEGER |\n| accounts_engaged | NULLABLE | INTEGER |\n| comments | NULLABLE | INTEGER |\n| follows_and_unfollows | NULLABLE | INTEGER |\n| likes | NULLABLE | INTEGER |\n| profile_links_taps | NULLABLE | INTEGER |\n| reach | NULLABLE | INTEGER |\n| replies | NULLABLE | INTEGER |\n| saves | NULLABLE | INTEGER |\n| shares | NULLABLE | INTEGER |\n| total_interactions | NULLABLE | INTEGER |\n| views | NULLABLE | INTEGER |\n::\n\n::expandable-table\n---\ntitle: '🔎 Click to view the data schema for the instagram_age_gender table'\n---\n\n| Field Name | Mode | Type |\n| ---------- | ---- | ---- |\n| date | NULLABLE | DATE |\n| id | NULLABLE | STRING |\n| name | NULLABLE | STRING |\n| ig_id | NULLABLE | STRING |\n| biography | NULLABLE | STRING |\n| username | NULLABLE | STRING |\n| website | NULLABLE | STRING |\n| followers_count | NULLABLE | INTEGER |\n| engaged_audience_demographics | REPEATED | RECORD |\n| age | NULLABLE | STRING |\n| gender | NULLABLE | STRING |\n| value | NULLABLE | INTEGER |\n| follower_demographics | REPEATED | RECORD |\n| age | NULLABLE | STRING |\n| gender | NULLABLE | STRING |\n| value | NULLABLE | INTEGER |\n::\n\n::expandable-table\n---\ntitle: '🔎 Click to view the data schema for the instagram_media table'\n---\n\n| Field Name | Mode | Type |\n| ---------- | ---- | ---- |\n| date | NULLABLE | DATE |\n| timestamp | NULLABLE | STRING |\n| id | NULLABLE | STRING |\n| ig_id | NULLABLE | STRING |\n| caption | NULLABLE | STRING |\n| media_product_type | NULLABLE | STRING |\n| media_type | NULLABLE | STRING |\n| permalink | NULLABLE | STRING |\n| username | NULLABLE | STRING |\n| shortcode | NULLABLE | STRING |\n| reach | NULLABLE | INTEGER |\n| views | NULLABLE | INTEGER |\n| saved | NULLABLE | INTEGER |\n| likes | NULLABLE | INTEGER |\n| comments | NULLABLE | INTEGER |\n| shares | NULLABLE | INTEGER |\n| total_interactions | NULLABLE | INTEGER |\n| ig_reels_video_view_total_time | NULLABLE | INTEGER |\n| ig_reels_avg_watch_time | NULLABLE | INTEGER |\n::\n\n::expandable-table\n---\ntitle: '🔎 Click to view the data schema for the instagram_reach table'\n---\n\n| Field Name | Mode | Type |\n| ---------- | ---- | ---- |\n| date | NULLABLE | DATE |\n| id | NULLABLE | STRING |\n| name | NULLABLE | STRING |\n| ig_id | NULLABLE | INTEGER |\n| biography | NULLABLE | STRING |\n| username | NULLABLE | STRING |\n| website | NULLABLE | STRING |\n| comments_day | NULLABLE | INTEGER |\n| comments_post_day | NULLABLE | INTEGER |\n| likes_day | NULLABLE | INTEGER |\n| likes_ad_day | NULLABLE | INTEGER |\n| likes_post_day | NULLABLE | INTEGER |\n| saves_day | NULLABLE | INTEGER |\n| saves_reel_day | NULLABLE | INTEGER |\n| saves_ad_day | NULLABLE | INTEGER |\n| shares_day | NULLABLE | INTEGER |\n| total_interactions_day | NULLABLE | INTEGER |\n| total_interactions_ad_day | NULLABLE | INTEGER |\n| total_interactions_post_day | NULLABLE | INTEGER |\n| total_interactions_reel_day | NULLABLE | INTEGER |\n| views_day | NULLABLE | INTEGER |\n| views_default_do_not_use_day | NULLABLE | INTEGER |\n| views_post_day | NULLABLE | INTEGER |\n| views_reel_day | NULLABLE | INTEGER |\n| views_story_day | NULLABLE | INTEGER |\n| views_ad_day | NULLABLE | INTEGER |\n| views_carousel_container_day | NULLABLE | INTEGER |\n| reach_day | NULLABLE | INTEGER |\n| reach_post_day | NULLABLE | INTEGER |\n| reach_reel_day | NULLABLE | INTEGER |\n| reach_story_day | NULLABLE | INTEGER |\n| reach_ad_day | NULLABLE | INTEGER |\n| reach_carousel_container_day | NULLABLE | INTEGER |\n| reach_week | NULLABLE | INTEGER |\n| reach_profile_pic_week | NULLABLE | INTEGER |\n| reach_igtv_week | NULLABLE | INTEGER |\n| reach_post_week | NULLABLE | INTEGER |\n| reach_reel_week | NULLABLE | INTEGER |\n| reach_story_week | NULLABLE | INTEGER |\n| reach_ad_week | NULLABLE | INTEGER |\n| reach_carousel_container_week | NULLABLE | INTEGER |\n| reach_28_d | NULLABLE | INTEGER |\n| reach_profile_pic_28_d | NULLABLE | INTEGER |\n| reach_igtv_28_d | NULLABLE | INTEGER |\n| reach_post_28_d | NULLABLE | INTEGER |\n| reach_carousel_container_28_d | NULLABLE | INTEGER |\n| reach_ad_28_d | NULLABLE | INTEGER |\n| reach_story_28_d | NULLABLE | INTEGER |\n| reach_reel_28_d | NULLABLE | INTEGER |\n::\n\n::expandable-table\n---\ntitle: '🔎 Click to view the data schema for the instagram_stories table'\n---\n\n| Field Name | Mode | Type |\n| ---------- | ---- | ---- |\n| timestamp | NULLABLE | STRING |\n| id | NULLABLE | STRING |\n| ig_id | NULLABLE | STRING |\n| caption | NULLABLE | STRING |\n| media_product_type | NULLABLE | STRING |\n| media_type | NULLABLE | STRING |\n| permalink | NULLABLE | STRING |\n| username | NULLABLE | STRING |\n| shortcode | NULLABLE | STRING |\n| reach | NULLABLE | INTEGER |\n| replies | NULLABLE | INTEGER |\n| shares | NULLABLE | INTEGER |\n| total_interactions | NULLABLE | INTEGER |\n| follows | NULLABLE | INTEGER |\n| profile_visits | NULLABLE | INTEGER |\n| profile_activity | NULLABLE | INTEGER |\n| navigation | NULLABLE | INTEGER |\n| views | NULLABLE | INTEGER |\n| loaded_at | NULLABLE | TIMESTAMP 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