Dear manager, director, owner, or simply a team member of an IdoSell store.

You run an online store, and like most e-commerce businesses, you’re likely facing a major challenge - one you might not even be aware of. But because you’re using the IdoSell platform, fixing it could be easier than ever before.

When you hear the term "Data Warehouse" or "BigQuery," two thoughts probably cross your mind. First: "This is the technology I need to connect data and scale my business." Second: "This sounds like a Google invoice I won't have control over."

Is your analytics built of straw, sticks, or brick? We use the Three Little Pigs metaphor to reveal critical e-commerce data mistakes. Discover why "black box" systems and simple Looker Studio plugins fail at scale, and learn how to build a durable data foundation on Google Cloud with WitCloud.

Waiting a week for a crucial ROAS report? This article dissects how data chaos, human silos, and manual reporting paralyze e-commerce businesses — and what automation looks like in practice.

Simple and fast analysis of Google Analytics 4 data in BigQuery thanks to the WitCloud platform. Session tables, marketing channel attribution and more.

When interacting with Google Analytics 4 GA4 data in BigQuery, we managed to encounter various difficulties that are worth knowing about in advance, before many hours have passed on a detective attempt to overcome them.

Exporting Google Analytics 4 GA4 data to Google BigQuery allows you to protect us against data loss and bypass many limits and restrictions waiting for us in the panel or API connection.