We deliver reliable data and help your team turn it into profit.
We deliver reliable data and help your team turn it into profit.
From one-off audits and measurement fixes to advanced business analysis. We take the technology burden off your company, and where you need to draw conclusions, we don't leave you with just a report. We implement processes and teach your team how to work with numbers every day.
Why a tool alone isn't enough
A tool is only half the journey.
You already have data and dashboards, but they don't make decisions. The other half is knowing what to do with that data every day — that's exactly what this framework and our way of working are about.
Our framework
Here's how we turn your data into decisions.
A data foundation, three areas of daily work, and AI that ties them together — our system for that other half: action, not just numbers.
Working on the data warehouse
Working on the data warehouse
One source of truth
Organized data is the key to effective action. With WitCloud and the “All In One” module we connect your sales, advertising and analytics systems into a single source of truth. You get a clean foundation for advanced analysis — no more manually stitching reports or wondering which numbers are true.
Working on data quality
Checking and monitoring data
For analytics to work, data must be flawless at every stage. The first step is the moment data is sent to your systems — we make sure it's collected correctly already on your website. The second is exporting data into one place — we monitor these processes continuously and keep them up to date. We eliminate the critical errors, and you get data you can trust 100%.
Working on KPIs
Working on KPIs
Marketing under control, from KPI to diagnosis
We arrange goals into a logical KPI tree, and the system monitors them automatically and alerts you to anomalies. When a goal deviates from the norm you don't have to guess — you diagnose it yourself in the reports, or let AI dig deep into the data to point out the likely cause of why something isn't working.
Working on customer data
From analysis to customer activation
It's more than dry analytics — it's a steady, repeatable process of working with your base. We combine advanced segmentation with costs and attribution, giving you clean metrics like LTV and CAC. You use AI reports and recommendations that hand you ready action procedures. You turn it all into action by exporting customer lists to ad systems (Custom Audiences).
Module · Product
Module · Product
Intelligent product strategies
We'll help you roll out automated product strategies. We combine CRM data (margin, stock), GA4 and ads, and segment your assortment. We deliver ready supplemental feeds to Google and Meta — thanks to Custom Labels, ad systems run your strategy themselves: automatically promoting key products, clearing dead stock or testing new arrivals.
Cross-cutting · AI
AI that knows your data — and your business
For AI to stop being a blind tool, it has to know your business inside out. We'll show you how to feed it full context: from goals and personas to event logs (e.g. marketing actions or site errors). When you ask about sudden swings in results, AI doesn't produce empty guesses — it works like an engaged employee who connects the dots and draws sensible conclusions.
Collaboration
It's not a one-time deployment — it's a process we run together with you.
Analytics you set up once ages fast if no one uses it regularly. That's why we don't run the analysis for you forever — we introduce our own analytics framework and teach your team repeatable analysis routines: what to check, when and how. Until data analysis becomes a routine you run yourselves — while we watch over it from the side.
“Based on the data provided by the WitCloud platform, we know exactly where to increase and where to reduce our marketing investments. Our specialists, managers, and directors appreciate this.”
Experts you can trust
Extensive experience and partnership with Google.
Extensive experience and partnership with Google.
Google Marketing Platform Certified · Google Cloud Partner
Before you ask
Frequently asked questions.
Frequently asked questions.
Most companies start too late. You don't have to.
Most companies start too late. You don't have to.
We don't send an off-the-shelf offer. First we listen — we get to know your business and what hurts today. Only then do we say what makes sense and where to start.
Have questions? Krzysztof Modrzewski · krzysiek@witbee.com · 513 600 053