End the Waiting: How to Automate E-commerce Reporting

Why you should watch this

Without a solid reporting system:

• You wait a week for your “real ROAS” report — instead of making decisions in 10 minutes
• Marketing, Finance, and Sales argue about whose numbers are “more correct” — the Many Truths Syndrome
• Your business has hit an analytics “glass ceiling” — every new market or ad channel multiplies the chaos in your spreadsheets
• You can’t implement AI because your data foundations are too messy

In this webinar, we’ll show you the proven system that changes all of this.

What you’ll learn

This is not a theoretical talk. We’ll walk you through a concrete methodology and system that lets you build one central source of truth.

1. Data Warehouse Demystified — Understand what it’s really about. We’ll show you why a data warehouse is not an “expensive IT project” — it’s a non-negotiable strategic foundation for scaling e-commerce and implementing AI.
2. End of “Black Boxes” — We’ll prove why “renting” data from SaaS tools (GA4, Ads, CRM) is a strategic mistake. You’ll understand why data ownership is the only path to full control and flexibility.
3. Multi-Market Reporting (Case Study) — See how one of our clients uses this method to scale reporting across 12+ markets. Learn how to avoid “multiplying chaos” when adding new currencies and countries.
4. The 3 Core Data Layers — Learn the 3 data layers: raw (source data), processed (Datamart), and visualized (Looker). Understand why the middle layer — the Datamart — is the heart of the entire system.
5. Security and Full Control — By taking ownership of your data (e.g. on your own Google Cloud project), you control access and security. We’ll show you how to do it smartly and in compliance with regulations.
6. The Plan for One Source of Truth — We’ll show you the architecture and steps to build a central source of truth — connecting data from all your systems (GA4, Ads, CRM) in one consistent place.

About the speaker

Krzysiek Modrzewski — Poland’s leading expert in analytics and marketing strategy with over 15 years of experience. Co-founder of Marketing Masters and Witbee.

• Practitioner, not theorist: Helps companies transform data chaos into real profits (podcast “Od Danych Do Zysku”) and co-created educational projects that attracted over 100,000 participants.
• Knows your pain: Has personally gone from “decision paralysis” to full automation.
• Has a ready solution: In this webinar, he shares the system he had to build himself to escape “analytics hell.”

Is this webinar for you?

✅ Yes, this is for you if:

• You’re an E-commerce Director, CMO, or Owner tired of making gut-feel decisions while waiting a week for real ROAS data
• You’re a Head of Analytics or Data Team Lead watching your team get stuck being a “report factory” instead of doing strategic analysis
• You feel your business has hit an analytics “glass ceiling” — adding a new market or ad channel causes exponential chaos in your spreadsheets
• You’re tired of the “Many Truths Syndrome” (Marketing, Finance, and Sales all show different numbers) and want to build one central source of truth
• You genuinely want to prepare your company for AI implementation, not just talk about it — and you know you need to clean up your data first

❌ Not for you if:

• You’re just starting out in e-commerce with one store, one market, and one ad channel (your problem isn’t big enough yet)
• You’re looking for a basic tutorial on “how to install GA4” or “how Looker Studio works” (we talk strategy and architecture, not clicking through interfaces)
• You expect a “magic button” that solves everything in 5 minutes without any effort or change in your approach to data

You have a choice: Chaos or Control

You can keep living in “Analytics Hell” — waiting a week for your real ROAS report and making strategic decisions based on gut feeling because your key analyst is on vacation.

Or you can invest 60 minutes to see a proven system that:

• ✅ Gives you one central source of truth
• ✅ Unlocks scaling to new markets without chaos
• ✅ Genuinely prepares your company for AI implementation

See how to escape data chaos and reclaim your time for real analysis.