E-commerce leaders in Poland and Europe. What do they have in common? They've already implemented it.
The largest e-commerce companies in Poland and Europe have been operating on a single, unified data source for years. They sell across multiple markets simultaneously – and at any moment they know which one is profitable and which needs correction. Full visibility into every dollar spent on marketing, every sales channel, every customer – in one place, in real time.
This is no magic. It's a concrete data architecture – built on Google BigQuery, automatically fed from all advertising and sales systems, ready to work with AI. Regardless of whether you sell in Poland, Germany, the Czech Republic, or Romania.
Until recently, this was a privilege of companies with large data engineering teams and enterprise-level budgets. Today – thanks to the E-commerce AI-Ready Data Framework – the same standard is available to every mid-sized e-commerce company operating cross-border.
The question is no longer: "Is it worth implementing?" The question is: "Can you afford not to have it – especially when your competition already does?"
The market doesn't wait. Check which side of this divide your company is on.
Without the framework
- Conflicting numbers from every platform — Google Ads says ROAS = 8, Facebook claims 6, CRM shows something else. Who's right? You don't know.
- Decisions based on last month's data — last month's report is ready halfway through the current month. You're optimizing the past, not the present.
- Data at the vendor's, not yours — you switch agencies or tools and lose your history.
- AI that doesn't know you — it works on what it finds online. It knows nothing about your business.
- You don't know what's really profitable — which channel generates profit? Which product burns through the budget?
- You don't know which market earns for you — you have data separately for each market, comparing in Excel.
With AI-Ready Data Framework
- One source of truth — all systems speak one language. One screen instead of ten.
- Data updated today, not a month ago — you make decisions based on what happened today.
- Full data sovereignty — data sits on your Google Cloud infrastructure.
- AI that knows your business — it knows your sales history, customers, and metrics. Answers in seconds.
- Profitability visible down to SKU level — you know which product and channel really earns.
- All markets in one view — PL, DE, CZ, RO – one dashboard, one source of truth.
E-commerce leaders operating across 3, 5, 10 markets simultaneously are already running on this standard. The question isn't "is it worth it?" It's: can you afford your competition having it before you?
This webinar isn't a tutorial. It's a strategic session for decision-makers.
We'll show you – live, in a real environment – what e-commerce built on the Framework looks like. What a director managing sales across multiple markets sees when they have a complete picture of the business.
We're not revealing all the cards upfront. But we guarantee one thing: after 60 minutes you'll know whether your company is ready for the next stage – and exactly what you're losing if it isn't.
At the webinar, we'll answer questions that keep every e-commerce director up at night:
- Why do my data from Google Ads, Facebook, and other platforms show different numbers – and what to do about it?
- What does the data infrastructure of market leaders look like, and what makes it possible to have this without hiring a data science team?
- What does such a data warehouse really cost – and why do most companies hesitate to ask?
- What exactly do I need to do to make AI work on my data – not on data from the internet?
- How do I measure customer, product, and channel profitability in one place – without waiting a week for a report?
- I sell in Poland, Germany, and the Czech Republic – how do I compare the profitability of each market in one place and know where to scale the budget?
- When is it too early, and when is it too late for this transformation?
You have a choice. But the decision window is closing.
The market doesn't wait. E-commerce leaders – those operating in one market and those already selling in several countries – are already running on unified data. They already ask questions in natural language and get answers in seconds. They already know what's happening in their business before a problem appears.
Every month without a complete data picture means decisions made in the dark: advertising budgets optimized on the wrong numbers, foreign markets that eat up the budget (and you don't know which), customers you can't retain because you don't know they're leaving.
- ✅ Invest 60 minutes. Watch the recording and assess where you stand.
- ✅ See live what e-commerce built on the Framework looks like.
- ✅ Decide if you want to play in this league – in Poland and abroad.