Who Really Is Your Customer?
Meet Stefan. Stefan is your customer, and he just made a purchase in your online store. You made money on that — great. But do you know the one thing that actually determines your margin?
- Is this his first order or his fifth? That determines whether you should pay for his next visit — or whether he'd come back anyway.
- How much did it cost to acquire him, and how much will he spend over the year? If you only look at the first basket, you don't know how much you can really afford to pay for the next customer like him.
- Will he come back for a second purchase — or quietly disappear? One-time buyers are usually the largest and most underrated group in your database.
There's an answer to every one of these questions — in your own data, not in guesswork. At the webinar, we show you how to get it.
You Don't Have to Choose Between Retention and Acquisition
That's a false choice, and it's costing you margin. See how combining insight from your customer base with your advertising costs lets you significantly increase profit on both fronts at once — backed by dedicated AI that continuously analyzes your e-commerce business and delivers ready-made business recommendations, with no waiting for an analyst's report.
Step 1: Work with the customers you already have
See which customers generate real profit, and which are just slipping into the "at risk of churning" segment. Build a precise lifecycle map based on your store's own data. Instead of blasting mass discounts to your entire list, automatically activate the customers who need a nudge toward a second purchase, and protect margin by excluding loyal customers from broad paid campaigns.
Step 2: Acquire customers based on data from your base
Stop burning your budget on deal-hunters and stop judging campaigns solely by the first purchase. Identify the channels and "gateway products" that attract the highest-LTV customers. Use your most valuable audience segments to feed advertising algorithms in Meta and Google Ads (e.g. PMax), driving traffic to your store that will naturally convert for years.
What Will You Actually Take Away From This Webinar?
This webinar is hands-on — no fluff. We'll show you concrete reports, analyses, and marketing strategies you can apply in your e-commerce store right away.
- Which 8% of customers drive half your result — You'll stop looking at your base as one homogeneous mass. You'll see exactly who your margin really stands on — and who you can stop paying to acquire, since they'd have bought anyway.
- How many new customers never come back — From your data, you'll see how many days it typically takes customers to place a second order. You'll set your activation sequence before that point — not blindly.
- Whether customer quality is rising or falling — Instead of looking at "average sales," you'll see a cohort analysis that shows in black and white whether customers from recent campaigns are actually paying off.
- How much you can afford to pay for a customer — You'll understand why customer acquisition cost (CAC) can safely exceed the first basket value — as long as you can calculate what that customer will spend over a year.
- Which channel actually brings in customers — You'll learn to ask two different questions instead of one, and see why last-click hurts the channels that initiate purchase paths.
- How to roll this out without an IT department — You'll see how a segment defined once flows simultaneously into a report, an ad list, and a chat — and how it all runs on your own Google Cloud, with data that stays 100% yours.
Meet the Speaker
Not a theorist — day in, day out he helps e-commerce companies turn data chaos into real budget decisions. He went through the journey himself, from decision paralysis and incomplete GA4 data to automated segmentation, and at the webinar he'll show ready-made reports you can put to use right away.
Is This Workshop for You?
We built this session for a specific group of e-commerce leaders.
You're an e-commerce director, CMO, or owner tired of gut-feel decisions based on incomplete GA4 data.
You're a head of analytics or data team lead who wants one consistent customer definition across reporting, ads, and email.
You want to know the real health of your customer base at any moment and know where to focus your budget.
You want to plan acquisition precisely and reach the right customers instead of just buying clicks.
You want to know your customers' real LTV and weave that knowledge into your growth strategy.
You're just starting out in e-commerce and don't yet have enough data or budget for these solutions to make sense.
You're looking for a basic GA4 or Looker Studio tutorial — this is a webinar about data-driven decisions, not clicking through an interface.
You'd rather run an analysis once and check it off — this is about an ongoing rhythm, not a one-time project.
Experience You Can Trust
We've delivered dozens of Web & App analytics projects for companies of every scale, including leading market innovators — among them Media Expert, Superbet, eObuwie, eMAG, Neonet, Orange, Empik, Frisco, JD Sports, and Allegro.
You Have a Choice: Rising Acquisition Costs or Control Over Your Margin
You can keep accepting that every new customer costs more than the last one. You can keep focusing solely on the first transaction, ignoring the fact that your largest group of buyers will probably never come back.
Or you can invest 60 minutes to see, based on hard data:
✅ How to identify "gateway products" that attract customers who stay with your brand longer, and stop burning budget on assortment that only generates one-time volume.
✅ Why judging a campaign solely by the first purchase hides about 35% of its true result, and how to correctly calculate channel profitability.
✅ How to split your base into precise segments (returning, loyal, at risk of churning, among others) and automatically refresh your audience lists in Meta and Google Ads.
Stop subsidizing your ad platforms. Build a system where acquiring new customers and activating existing ones fuel each other.