Who really is your customer?
Imagine you just got an order from Stefan. You made money — great. But...
- Is this his first order, or maybe his fifth? Is he a one-time buyer or your loyal “Golden Customer”?
- What’s his history? Does he buy regularly, or did you just win him back after 2 years of absence?
- Where did Stefan come from, and exactly how much did it cost you to acquire this specific customer?
- And most importantly: What do you need to do now to convince Stefan to buy again?
Stop guessing. During this webinar, we walk you through the business analysis of your customers and show you concrete strategies you can use right away.
The 4-step customer analysis framework
1. Know your customer structure
Discover the real structure of your customer base and find out which groups generate the highest lifetime value (LTV) for your business. Identify precisely who your customers are — from one-time buyers to “golden” customers — so you know where to focus your resources.
2. See your customer flow
Understand the dynamics of your base and see how your marketing decisions affect customer migration between segments. Check whether your actions effectively turn one-time buyers into loyal partners.
3. Identify actions that impact your customers
Connect attribution data (e.g. from Google Ads) with your CRM to discover which channels attract the most valuable users. Find out not just where traffic comes from, but whether your campaigns acquire “golden” and loyal customers — or just one-time buyers.
4. Use AI to build your strategy
Transform raw data into a concrete action plan using AI to build strategies for individual customer groups. Get ready-made recommendations to precisely target the right segments with the best personalized offer.
What you’ll learn
This webinar is hands-on. We’ll show you concrete reports, analyses, and marketing strategies you can apply in your e-commerce store right away.
- User vs Customer — The fundamental difference between fleeting “sessions” in Google Analytics and permanent records in your CRM. Why focusing on customers is the only path to stable profit.
- RFM 2.0 Segmentation — Modern methodology that goes beyond Excel. Automatically group customers by recency, frequency, and monetary value.
- Cohort analysis — Stop looking at “average sales.” Cohort analysis shows you in black and white whether your customer quality is growing or declining month over month.
- True LTV (Lifetime Value) — Understand why CAC can exceed the first basket value — as long as you can calculate and predict what a customer will spend over their lifetime.
- Campaign goal optimization — Knowing what type of customers your campaigns acquire, align your marketing actions more precisely with your business goals.
- Analytics without an IT department — Advanced segmentation and data merging without an army of developers — a system you can implement in just a few clicks.
Is this webinar for you?
✅ Yes, this is for you if:
- You’re an E-commerce Director, CMO, or Owner tired of making gut-feel decisions based on incomplete GA4 data
- You’re a Head of Analytics or Data Team Lead who wants access to reliable data on customer behavior
- You want to know the true health of your business and continuously analyze your customer structure
- You want to plan marketing actions precisely and reach real customers — not just buy clicks
- You want to know the true LTV of your customers and use that insight in your growth strategy
❌ Not for you if:
- You’re just starting out in e-commerce and are still acquiring your first customers — at this point you don’t yet have enough data or budget to use the proposed solutions
About the speaker
Krzysiek Modrzewski — Poland’s leading expert in analytics and marketing strategy with over 15 years of experience. Co-founder of Witbee, Marketing Masters, and the Umiejętności Jutra project. Host of the “Od Danych Do Zysku” (From Data to Profit) podcast.
- Practitioner, not theorist: Helps companies transform data chaos into real profits. Co-created educational projects that attracted over 100,000 participants.
- Knows your pain: Has personally gone from “decision paralysis” to full automation.
- Has a ready solution: Shares reports and strategies you can use in your company right away.
You have a choice: Chaos or Control
You can keep basing your decisions on incomplete and inaccurate Google Analytics 4 data or the limited analyses your CRM systems offer.
Or you can invest 60 minutes to see:
- ✅ How to use customer insights to optimize your marketing activities
- ✅ How to analyze true LTV and CAC in your e-commerce business
- ✅ How your customer segments shift over time
Use your First Party data to gain a competitive edge — now.