The modules in the "Collect" tab allow for automatic data transfer (via API) from various systems to BigQuery.
Data sources can be, for example:
- analytical systems, i.e. Google Analytics Universal, Google Analytics 4
- advertising systems, i.e. Google Ads, Facebook Ads, Criteo
By collecting data in one place, in this case in the Google BigQuery data warehouse, other WitCloud modules are able to connect them together or perform additional transformations without the use of programming code.