Exporting Google Analytics 4 GA4 data to Google BigQuery allows you to protect us against data loss and bypass many limits and restrictions waiting for us in the panel or API connection.

When interacting with Google Analytics 4 GA4 data in BigQuery, we managed to encounter various difficulties that are worth knowing about in advance, before many hours have passed on a detective attempt to overcome them.

Simple and fast analysis of Google Analytics 4 data in BigQuery thanks to the WitCloud platform. Session tables, marketing channel attribution and more.