What kind of support do you offer? What is included for free and what would cost more?
The Witcloud analytical platform has been designed in such a way that Cloud solutions for marketing can be set up in the tool interface. Witcloud is an overlay for Google Cloud, so that you do not have to program everything from 0.
We offer a trial period. Free tutorials or extensive documentation in English will help you set up individual modules. Demo project and education in the area of Google Cloud for marketing. We provide a demo project that is not limited in time. As part of the demo, we have prepared raw marketing and analytical data tables and tutorials to expand the scope of knowledge in the area of Cloud for marketing.
The Witbee company also offers paid onboarding services that meet the individual needs of customers. We offer customer support from data engineers, cloud architects, digital marketing specialists, combining marketing and technical competences. We also offer dedicated training for the client's team.
Can I test the tool's features without any fees or business data transfer?
We have prepared a demo project, so you can now register for the tool and learn how to use not only the functions of the WitCloud platform, but also develop your knowledge in the area of Cloud for marketing. As part of the demo, we have prepared demonstration business data, so you do not have to learn and test individual solutions on your own project.
Does WitCloud have documentation and educational materials?
Yes! We tried to describe the individual functionalities as precisely as possible in the documentation. On our platform you will find step-by-step tutorials and educational materials, thanks to which you will learn not only how to use WitCloud, but also how to use data and web analytics in business and marketing activities.
What is the difference between your tool/solution and Google Analytics?
There are standard reports on the behavior of our visitors on the website in Google Analytics. However, these reports lack a lot of valuable information, such as e.g. marketing costs (apart from Google, Google costs are assigned at a higher level, there are no such reports at the product category or brand level), data from call center, crm, warehouse or invoice systems. The Witcloud platform collects data from Google Analytics, enriches it with business data, additionally processes it in a more advanced way, and finally enables its use in Google Ads for advertising activities. If Google Analytics is not enough for you and you want something more from web analytics, you need marketing optimization based on final sales (Crm, Erp), then you should consider using the Witcloud platform.
How is pricing determined for the tool?
In most cases, the price of using WitCloud consists only of a fixed subscription fee of $ 50. Very large projects have an additional cost of $ 10 for every 1 TB of data processed. The first TB is free, so most small and medium projects will not incur an additional data processing fee.
When using the Google Analytics Universal streaming module, we charge $ 10 for every million of the so-called hits, which can be checked in the Google Analytics account settings. Most small and medium-sized projects have less than 1 million hits.
Customers with a Google Analytics 360 or Google Analytics 4 stream do not pay $ 10 for each million hits. We settle only as part of the subscription fee or surcharge for each TB of data.
How does your tool create dashboards? Can I customise them?
All collected and processed data is stored in Google BigQuery, so you can easily visualize it in tools such as Google DataStudio, Tableo or another data visualization tool that has integration with Google BigQuery. On our side, we have prepared many Google Data Studio report templates that you can use and additionally adapt them to your needs and organization. Remember that the data collected in WitCloud is not only used for reporting, but can also be used in advertising activities in Google Ads. (bidding or dimensions, metrics)
Where data is stored and how they are secured?
All data is stored in your Google BigQuery project. It is a database embedded in one of the most secure cloud environments, which is Google Cloud Platform, where no one except you and the people you designate have access to your data, and the data is stored on your organization's project and billing.
Is it possible to use data via API?
All data processed in WitCloud is located on the client's Google Cloud Platform project (Google BigQuery, Google Cloud Storage). In order to connect via API, you can use libraries prepared by Google in languages such as C #, Go, Java, Node.js, PHP, Python, Ruby or connect using your own library with REST API. More about the connection can be found here: https://cloud.google.com/bigquery/docs/reference/libraries
WitCloud does not currently provide API for integration with modules, as there was no such demand among our customers. However, we plan to publish an API for remote launching of our Workflow, i.e. a list of tasks to be performed.
What other sorts of services are available, including consulting, analysis and optimisation services?
In addition to the WitCloud tool itself, the WitBee company also offers consulting services, dedicated training, audit of advertising campaigns, e.g. Google, Facebook, Bing, LinkedIn, Instagram, audit of analytical implementations, packages of executive hours on advertising accounts. We try to combine marketing and technical competences. If you need such additional support, please contact us.
What happens if I terminate my contract with you?
All data is stored on the Google BigQuery project on Google Cloud Platform, which belongs to the customer. This means that the customer is the account and billing administrator. If you opt out of using WitCloud, your analytical data will cease to be updated, but you will still have access to your data and historical reports. The administrator can revoke access to his database at any time.
What are the payment methods?
All you need to do after registration is to attach the card and it's ready. Payments will be charged automatically and you will find the invoice every month in your account in a section specially prepared for this. If you do not have the option to connect the card and you want to pay for the use of the platform based on monthly invoicing, we also provide this option, after prior customer verification.
How long does it take to integrate with the tool?
Integration with all the basic modules may take from several hours to several days depending on the size of the business and the needed integrations. A standard business can start using WitCloud in less than an hour, but if you want to use all its possibilities, be prepared for a slightly longer implementation process. With the efficient cooperation of our IT and the client's IT departments or the client's IT partners, the largest clients integrate full data within 2 weeks to 2 months.
Do I need programmers and advanced analysts to start using the platform?
If you already have Google Analytics implemented, you can use the full capabilities of Witcloud, significantly reducing the work time of analysts and programmers. However, if at some point there are needs for non-standard solutions or additional support from the customer's team, we can help with additional technical, analytical and marketing support.