Audit of Marketing Implementation
and Product Feed

Ensure the optimal performance of your marketing efforts by verifying the accuracy of advertising system implementation and product feeds. Our audit helps identify errors and implement changes to improve data quality and campaign effectiveness.

Greater Effectiveness of Advertising Campaigns: With precisely configured tags and an optimized product feed, your e-commerce campaigns will achieve better results.
Better Decisions with Reliable Data: The audit identifies areas that need improvement, and implementing the recommendations ensures complete and consistent analytical data, forming the foundation for sound business decisions.
Increased Conversions and Sales: Data consistency throughout the purchasing process and compliance of the product feed with best practices translate into higher conversion rates.

Experience & Partnership

We have successfully completed dozens of analytical and technological projects for companies of various sizes, including innovative market leaders. Our expertise is further validated by our strategic partnership with Google in analytics and cloud solutions.

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Why Do You Need an Audit of Marketing Implementation and Product Feed?

If you're unsure about even one of the following questions, it means you need to conduct an audit of your marketing implementation and product feed in your company!

Correct Tracking of Key Events: Are key events, such as conversions or user interactions, being accurately tracked, and does their recording provide reliable data for analysis?
Consistency of Product Data in the Purchasing Process: Are product-related data, such as prices, identifiers, and attributes, consistent at every stage of the purchasing process, enabling accurate reporting?
Data Quality in Product Feeds for Advertising Purposes: Do the data in your product feeds meet the requirements of advertising platforms like Google and Facebook, and are they up-to-date and complete?
Availability and Consistency of Key Data: Are all necessary analytical data available, consistent, and properly integrated to support business decisions and marketing actions?

A few words about our collaborations

At MediaExpert, we conducted an audit of the Google Analytics 4 implementation on both our website and app, carried out by the company WitBee. They helped us identify key issues we were facing, generously sharing their knowledge and expertise to resolve them. I highly recommend their services to anyone looking to thoroughly understand and improve their analytics strategy.

Agnieszka Szkudlarek

Dyrektor ds. performance marketingu i analiz ecommerce

We had an ambitiousplan to tackle event tracking and attribution modeling across various devices—web, app, cross-device. WitBee cracked it all like solving a Rubik's Cube. They have an excellent understanding of business nuances, and conversations with IT and Data Science teams are a breeze for them. Absolute professionals—I highly recommend these guys.

Katarzyna Milkiewicz

Head of B2B Key Account Management

Discover our step-by-step audit process.

We have planned three clear steps to achieve the best results together. At every stage, we support you with our knowledge and experience, delivering solutions tailored to your needs.

Step 1 - Let’s Understand Your Needs

Introductory Meeting

During this one-hour meeting, we will understand the specifics of your business, key priorities, and current challenges related to the implementation of marketing systems and product feed management. We will discuss your main business goals to ensure that the audit fully addresses your needs.

Priority Analysis: We will identify the most important goals and needs of your company in the areas of marketing system integration and product feed optimization.
Defining Key Challenges: We will discuss major challenges such as the accuracy of data tracking, configuration compliance with advertising platform requirements, and the effectiveness of system synchronization.
Tailoring the Audit: We will plan the audit to focus on solutions that have the greatest impact on your business.

Strp 2 - Detailed Analysis

Marketing Implementation Audit

Within 1–2 weeks, we conduct an audit of the key elements of marketing implementation and product feed, ensuring consistent and reliable data that supports the effectiveness of your marketing efforts.

Event and Data Analysis: We verify the accuracy of the implementation and tracking of key events, as well as the integrity of product data, identifying gaps or errors that could affect the effectiveness of marketing actions and analytical compliance.
Implementation Specification: We provide detailed guidelines for the proper configuration of events and product feeds, ensuring full compliance with advertising system requirements and industry best practices.
Tailored Approach: Each audit is customized to meet the specific needs and requirements of the client, guaranteeing a personalized approach and comprehensive support to achieve optimal results.

Key Elements of the Audit

As part of the audit, we verify all key elements of marketing implementation and product feeds to ensure full compliance with advertising platform requirements and optimize the effectiveness of marketing efforts.

Tag Implementation: We check if key tags (Google Ads, Meta Ads) are tracking events without errors. We focus on advanced technologies such as First-Party Data and Enhanced Conversions.
Feed Verification: We analyze the completeness, accuracy, and compliance of the product feed with the requirements of advertising platforms, ensuring campaign optimization.
Feed Integration: We control the consistency of data between implementation and the product feed, identifying discrepancies that may impact the effectiveness of ads.
First-Party Data: We assess the implementation of Enhanced Conversions and Advanced Matching, including the transmission of hashed user data, such as emails.
Server-Side Tracking: We verify the accuracy of data transmission from the server to advertising platforms, ensuring consistency.
Consent Mode: We check if the tags operate in accordance with the user consent mode, ensuring compliance with GDPR requirements.

Step 3 - Conclusions and Action Plan

Summary Meeting

During a 1–2 hour meeting, we will discuss the audit results and present a plan for optimizing your marketing solutions and product feed configuration. You will receive a detailed action plan tailored to your company’s needs.

Presentation of Results and Recommendations: We will present the findings from the analysis, specific optimization actions, and best practices for marketing implementation and product feed configuration.
Audit Summary Document: After the audit, we will provide an action plan with prioritized tasks. This plan includes instructions on what should be implemented immediately and what should be scheduled for future stages, taking into account available resources and business goals.
Action Plan – A Detailed Implementation Roadmap: Following the meeting, you will receive a comprehensive implementation plan designed to enable swift and effective adoption of the recommendations, improving data quality and regulatory compliance.

It's time to see how this works for your business.

I would like to get an offer.

FAQ

Audit of Marketing Implementationand Product Feed