Consent Management
& Consent Mode Audit

This audit is a comprehensive service that allows you to verify whether your user consent management system meets legal requirements and technical standards. This ensures that your marketing and analytical activities are legally compliant and based on complete, accurate data.

Optimizing Marketing Efforts: A properly implemented Consent Mode enables effective tracking of data and conversions, even when user preferences impose limitations, resulting in improved campaign performance.
Minimizing Data Loss: By identifying implementation errors in CMP and Consent Mode, you ensure that your data remains comprehensive and valuable for analytics and marketing purposes.
Compliance with Legal Regulations: An audit guarantees that your consent collection processes comply with GDPR and other relevant regulations, reducing the risk of financial penalties and protecting customer trust.

Experience & Partnership

We have successfully completed dozens of analytical and technological projects for companies of various sizes, including innovative market leaders. Our expertise is further validated by our strategic partnership with Google in analytics and cloud solutions.

This is more of a rhetorical question.

Why Do You Need a Consent Mode & Consent Management Audit?

If you’re unsure about even one of the following questions, it means your company needs a CM and CMP audit!

Correct Implementation of Consent Mode: Has Consent Mode been correctly implemented on your website or application, ensuring full compliance with legal regulations such as GDPR and adapting to local privacy laws?
Functionality of Consent Management Tools: Are your Consent Management tools (CMP) functioning properly, accurately collecting user preference data, and reliably passing it on to your analytics and marketing systems?
Data Loss Due to Misconfigured CMP: Are you losing valuable information about campaigns and traffic sources due to improperly configured CMP script integrations?
Compliance of Google Tools with Consent Mode: Do Google analytics and marketing tools, such as Google Analytics 4 and Google Ads, operate in accordance with Consent Mode and respect user consent based on the latest documentation?

A few words about our collaborations

At MediaExpert, we conducted an audit of the Google Analytics 4 implementation on both our website and app, carried out by the company WitBee. They helped us identify key issues we were facing, generously sharing their knowledge and expertise to resolve them. I highly recommend their services to anyone looking to thoroughly understand and improve their analytics strategy.

Agnieszka Szkudlarek

Dyrektor ds. performance marketingu i analiz ecommerce

We had an ambitiousplan to tackle event tracking and attribution modeling across various devices—web, app, cross-device. WitBee cracked it all like solving a Rubik's Cube. They have an excellent understanding of business nuances, and conversations with IT and Data Science teams are a breeze for them. Absolute professionals—I highly recommend these guys.

Katarzyna Milkiewicz

Head of B2B Key Account Management

Discover our step-by-step audit process.

We have planned three clear steps to achieve the best results together. At every stage, we support you with our knowledge and experience, delivering solutions tailored to your needs.

Step 1 - Let’s Understand Your Needs

Introductory Meeting

During a one-hour meeting, we will understand the specifics of your company, analytical priorities, and current challenges. We will discuss key business goals to ensure the audit aligns with your needs.

Priority Analysis: We will identify the most important goals and needs of your company in managing user consent effectively.
Identifying Major Challenges: Together, we’ll discuss the main challenges related to collecting and managing user consents.
Tailoring the Audit: We will plan the audit to focus on solutions that have the greatest impact on your business.

Strp 2 - Detailed Analysis

Consent Mode & Consent Management Audit

This audit aims to verify the correct implementation of Consent Mode and the Consent Management Platform (CMP). We analyze the processes of collecting, transmitting, and respecting user consents, identifying gaps and providing a remediation plan to ensure compliance with legal regulations.

CMP Functionality and Integration: We analyze whether the CMP accurately collects, stores, and transmits consent information, and whether it is properly integrated with script management tools like Google Tag Manager.
Specification After the Audit: We develop implementation recommendations in line with best practices to ensure that Consent Management works correctly, is fully integrated with Google Tag Manager, and meets the highest standards of compliance and efficiency.
Individual Approach: Each audit is customized to the specific needs and requirements of the client, ensuring an individualized approach and comprehensive support.

Key Elements of the Audit

The Consent Management Audit includes a detailed review of processes related to managing user consents, ensuring compliance with regulations and technical accuracy.

Consent Pop-Up Analysis: We assess the functionality and appearance of the consent pop-up, ensuring it displays correctly and complies with regulatory and usability standards.
Pre-Consent Data Handling: We examine the data sent to the data layer, the status of cookies, and the requests sent prior to consent being granted, identifying any potential errors or violations.
Scenario: No Consent Given: We verify that unnecessary cookies are not activated and no data is transmitted to marketing systems when consent is not granted.
Scenario: Consent Given: We analyze the activation of cookies and the transmission of data to marketing servers following user consent.
Consent Modification Options: We ensure that users can easily modify their consents and that scripts respond appropriately to changes.
Google Consent Mode Parameter Analysis: We review key parameters such as GCS, GCD, and NPA to evaluate whether the consent transmission logic aligns with Google’s documentation and best practices.

Step 3 - Conclusions and Action Plan

Summary Meeting

During the meeting, we will discuss the audit results, including the identification of potential gaps in implementation and recommendations for optimizing consent management and data transmission processes. You will receive a detailed action plan tailored to your needs and legal requirements.

Discussion of Findings and Best Practices: We will present the results of our compliance analysis with GDPR, evaluate the correctness of Consent Mode implementation, and review the integration of analytical and marketing tools such as Google Analytics 4.
Audit Summary Document: We will highlight key areas requiring improvement and discuss best practices to ensure full compliance with regulations and the technical accuracy of your setup.
Action Plan – A Detailed Implementation Roadmap: Following the meeting, you will receive a comprehensive implementation plan designed to enable swift and effective adoption of the recommendations, improving data quality and regulatory compliance.

It's time to see how this works for your business.

I would like to get an offer

FAQ

Consent Management& Consent Mode Audit