# Facebook Ads To BigQuery
The module integrates with the Facebook Ads API to download data about advertising campaigns and save them in Google BigQuery.
# An example of operation
- You are configuring the Facebook Ads module
- You are using the module to automatically combine costs with Google Analytics data
- You run reports that show the cost attributed to products, even if they come from campaigns linking to categories
- You optimize your campaigns based on the cost and sales effectiveness of your products
# Before you start
Access to the Facebook Ads advertising account
NOTE to use this module, you must have access to the Facebook Ads advertising account.
# Start creating the module
From the menu on the left, select the "Collect" tab, then click the "Add new Pipeline" button.
Choose "Facebook" from the list of available modules
In the first step, we only have one field to fill.
Pipeline name - the name of our collector, e.g. "Facebook Collect"
# Authorization with Facebook
The next step is authorization with Facebook. To do this, press the button
and grant the required access to the application.
After the authorization process is completed, a drop-down list will be displayed from which you need to select an authorized account.
If you have already completed the authorization process with Facebook and we do not need a greater range of accesses, authorization will not be required.
When you select an account, another drop-down list will appear. This time, select the ad account from which you want to collect data for BigQuery. Press "Create Pipeline" to complete the collector creation process.
# Setting the module in the schedule
Your Facebook module is already created in WitCloud 📊. The last step is to establish a schedule and include our module in it. You can read about how to do it here link (opens new window). To use the full potential of WitCloud, we recommend combining Facebook Ads costs with the Google Analytics or Google Analytics 360 collector.