Knowledge base

Articles, guides and case studies.

Webinar

Stop Burning Your Budget on One-Time Customers.

Free live webinar for e-commerce managers, directors, and owners.
Ads keep getting pricier, and doubling your budget doesn't double your sales — we'll show you how to combine profitable retention with effective acquisition using your own LTV data.

Webinar

AI Data Analytics — The Great Model Showdown

The live AI data analysis battle test.
ChatGPT, Claude, Gemini — tested head-to-head on real e-commerce data. Watch the recording on demand.
Webinar for e-commerce managers, directors, owners, and C-level executives

Webinar

Control the Customer Lifecycle: LTV, CAC, Attribution & AI

Free webinar for e-commerce managers, directors, and owners.
Customer analysis: LTV, CAC, RFM, cohorts and AI in one framework. Watch the recording on demand.
For e-commerce managers, directors, owners, and C-level executives

Webinar

End the Waiting: How to Automate E-commerce Reporting

Free webinar for e-commerce managers, directors, and owners.
Automate your reporting — make decisions in 10 minutes, not after a week of waiting. Watch the recording on demand.
For e-commerce managers, directors, owners, and C-level executives

Knowledge

Do you run a shop on the IdoSell platform? Then this is a must-read for you.

Dear manager, director, owner, or simply a team member of an IdoSell store.

You run an online store, and like most e-commerce businesses, you’re likely facing a major challenge - one you might not even be aware of. But because you’re using the IdoSell platform, fixing it could be easier than ever before.

Case Study

25 markets, nearly 100 data sources: How Unitrailer turned data chaos into fuel for growth

The business bottleneck was analytical chaos, i.e., manual work:

The team spent a huge amount of time manually combining data from various systems just to create simple reports (e.g., a summary of marketing expenses).

Knowledge

BigQuery Pricing for E-commerce: A Non-Technical Guide

When you hear the term "Data Warehouse" or "BigQuery," two thoughts probably cross your mind. First: "This is the technology I need to connect data and scale my business." Second: "This sounds like a Google invoice I won't have control over."

Knowledge

Why Your Analytics Will Fail in 6 Months: 3 Ways to Build E-commerce Analytics

Is your analytics built of straw, sticks, or brick? We use the Three Little Pigs metaphor to reveal critical e-commerce data mistakes. Discover why "black box" systems and simple Looker Studio plugins fail at scale, and learn how to build a durable data foundation on Google Cloud with WitCloud.

Knowledge

A Report “for Yesterday” That You’ll Get in a Week: How Data Chaos Paralyzes Your E-commerce

Waiting a week for a crucial ROAS report? This article dissects how data chaos, human silos, and manual reporting paralyze e-commerce businesses — and what automation looks like in practice.

Webinar

E-commerce AI-Ready Data Framework

The new data standard for e-commerce stores operating across multiple markets.
PL, DE, CZ, RO – one framework, full business visibility. Watch the recording on demand.
A dedicated webinar for managers, directors, owners, and C-level executives

Knowledge

Google Analytics 4 BigQuery - traffic sources, sessions, attribution, marketing costs and ready data for analysis

Simple and fast analysis of Google Analytics 4 data in BigQuery thanks to the WitCloud platform. Session tables, marketing channel attribution and more.

Knowledge

Google Analytics 4 GA4 BigQuery - 9 challenges to surprise you in data analysis

When interacting with Google Analytics 4 GA4 data in BigQuery, we managed to encounter various difficulties that are worth knowing about in advance, before many hours have passed on a detective attempt to overcome them.

Knowledge

Google Analytics 4 GA4 BigQuery - why you should use it?

Exporting Google Analytics 4 GA4 data to Google BigQuery allows you to protect us against data loss and bypass many limits and restrictions waiting for us in the panel or API connection.